Social Media and Fundraising: Using Facebook

of 12/12
Social Media and Fundraising: Using Facebook Munindra Khaund
  • date post

    16-Apr-2017
  • Category

    Business

  • view

    4.147
  • download

    0

Embed Size (px)

Transcript of Social Media and Fundraising: Using Facebook

  • Social Media and Fundraising: Using FacebookMunindra Khaund

  • AgendaAdults and Social NetworksSocial Media and Charitable OrganizationsFacebookPages and GroupsSamples and GuidelinesNon-Profit Organizations on FacebookFacebook Pages: Building Your CommunityPlanning Your Outreach on FacebookFacebook: GuidelinesFacebook: AdsResourcesConclusion

    *

  • Adults and Social Networks*35% of American adults have a profile in a social network65% of American teens use social network 89% use their online profiles to keep up with friends 57% use their profile to make plans with friends 49% use them to make new friends

    * Adults and Social Network Websites, Per Internet and American Life Project*

  • Social Media and Charitable Organizations89% of charitable organizations using at least one form of social media79% of charities using either social networking or video bloggingVideo is up by 38%Social networking is up by 47%81% responded that social media is somewhat important for the future45% responded that social media is very important to fund raising

    Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities, Center for Research Marketing*

  • Facebook: Pages and GroupsPagesAvailable to public and indexed by search enginesAdd applicationsReview statistics

    Updates are not the same as messaging members in a Group

    GroupsMessage entire GroupControl enrollment

    Only visible to membersCannot add applicationsNo statistics

    *

    Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity.*

  • Non-Profit Organizations on Facebook*

  • Facebook Pages: Building a CommunityPost and send updatesStatus updatesPost eventsUpcoming eventsAdd images and videosFrom eventsAdvertiseSocial adsAdd applicationsFBML, Causes

    *

    *

  • Planning Your Outreach on Facebook*

  • Facebook: GuidelinesBrandingUpdating contentUse photos, videos, linksUse Apps correctlyEncourage interactionPut something in the basketConnect and integrate: Flickr, Twitter, YouTubeWhy should I become a fan?

    *

  • Facebook: AdsBusiness or brand - to promote a product or service100% branded by the advertiserLink to a page, application, or external website

    *

  • ResourcesFacebook Pages | FacebookHow to Use Social Media for Social ChangeThe Facebook Marketing ToolboxSo you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!A Facebook App for Every Occasion Even RecruitingColleges and Universities Adopt Social Media to Recruit and Research Potential StudentsHow Not to Lose Face on Facebook, for ProfessorsSocial Media Strategy: Athletes for a Cure

    *

  • ConclusionIts about the donorsBeing loyal to donorsRemember the power of a photographEngage and connect onlineAsk your friends to enlist friendsEstablish guidelines and have a plan

    *

    Groups are for fostering member-to-member collaboration, while Pages remain the best way to broadcast messages to your fans if you are a business, organization, public figure or other entity.*

    *