Social Media Fundraising

Facebook Friend or Foe?

Monica LairdDevelopment CoordinatorBig Brothers Big Sisters of the North Baymonica.laird@gmail.com (707) 696-7719

Today’s Topics

“The goal of all this is what we call ‘equal opportunity activism.’ We are trying to level the playing field by empowering individuals to change

the world.” – Facebook Causes

• Social Media Basics: The who, what, where and why of social media.• Thesis Research: “Social Media Fundraising: Facebook Friend or Foe?

A case study of Oregon Nonprofit Organizations”• Tips and Tricks: How to apply this in your organization.• Questions?

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The BasicsWhat is social networking?

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Is Social Media a Fad?

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related

You Decide.

The Tools

• Facebook– The Causes Exchange

• Twitter

• Youtube

• LinkedIn

• Yelp5

Facebook Pages A great place for nonprofits to start using social media Multiple access points to potential donors, volunteers

and interested parties as seen below.

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Upload photos of recent events and organization activities!

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Create an event and invite your fans!

Great for upcoming fundraising events!

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Upload a video from Youtube…

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Create a Network with Value!

Facebook Causes

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Twitter

Microblogging at its best!

With frequent and captivating feeds, Tweets can prompt the spontaneous donation. 11

Youtube

http://www.youtube.com/bbbsnorthbay#p/u/1/epkpip7w38w

Make a Video Ask!

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Social Media Fundraising: Facebook Friend or Foe? A Case Study of Oregon Nonprofit Organizations

Is social media an effective and

sustainable method of soliciting donations or

is it simply a social networking tool that

allows organizations to create virtual

relationships with potential donors and

volunteers?

• Surveyed 330 Oregon Nonprofits – 30%+ Responded.

• Split by size category:– Small (Less than $1 mill)– Medium ($1-5 mill)– Large ($5+ mill)

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Survey Topics:

Reasons for Use The Planning Process# of Followers/Fans/FriendsFunds Raised So Far

Return on Fundraising Expenditure:

ROFE = ($ Raised – Staff Time Used)Staff Time Used on Social

Media

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“As far as our organization is concerned, communication is

fundraising. Social media is a tool for communication, it is a great way for

others to know about you and eventually become a donor. Creating opportunity

for people to hear about your organization in a place where they are already, it makes it easier for you to

engage with potential donors.”

- A Medium Organization Surveyed

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A Few Quick Tips:Turning Your Social Network into Donors!

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Tip #1: Always Have a

Plan

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Tip #2: Post Wisely and Often

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Tip #3: Use Visuals

Frequently

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Tip #4: Make Everything “1-Click” Friendly

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Questions?Monica Laird

monica.laird@gmail.com

(707) 696-7719

facebook.com/bbbsnorthbay

youtube.com/bbbsnorthbay