Fundraising with Social Media
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Transcript of Fundraising with Social Media
fundraising With Social Media
Darian Rodriguez Heyman
@Dheyman #sm4np
• Why Social Fundraising?
• How To Launch a Campaign
Our Agenda
Why Social Fundraising?
Why Social Fundraising?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
US Online Giving: $300B 13%
35-55% Growth
How To Launch a Campaign
How to Launch
• Just Do It • Fail Fast, Fail Forward
Step 1: Pick a SMART Goal
• Rs. 80,000 /- • By December 31, 2012 • NDES Playground • For 247 Youth
“People Don’t Give To You, They Give Through You”
Step 2: Map Donations to Impact • Think Incrementally
Step 3: Pick a Platform
INGREDIENTS FOR ORGANIZING
Pick a short video
Use pictures with human faces
Keep text to a minimum
Step 4: Upload Content
Use Personal Stories!
Step 5: Make Your Contribute/Donate Button Shine
• 3 Tweaks: Button, Levels, Impact
Step 6: Get Out of Your Own Way
• 3-Click Rule
Step 7: Plan for Success
• Editorial Calendar • Facebook 1+/Week • Twitter 1+/Day • P2P Asks Are Key • Seed the Tip Jar
• Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM • Weekends!
Step 7: Plan for Success
• ? Vs. . • Media: Photos, Vids • Tag Everyone! • Respond, Recognize & Retweet
Step 8: Social Tips
Think 50/50
Step 8: Social Tips
Step 9: Activate
• Form a Social Media Marketing Committee • The Ask: 5 Minutes/Week
Step 10: Data Vs. Gut
• Fail Fast, Fail Forward • A/B Splits
One Final Note: Celebrate!
• Share Milestones Across All Channels • Document Impact • Declare Victory!
“People Don’t Give To You Because You Have Needs. They Give Because You Meet Needs”
Dhanyawad!
[email protected] @dheyman