Social Media Fundraising 101
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Transcript of Social Media Fundraising 101
Vanessa Swesnik vswesnik helpattack vanessahelpattackcom
Social Media Fundraising 101
httpinfohelpattackcom | helpattack | supporthelpattackcom
Who are we
httpinfohelpattackcom | helpattack | supporthelpattackcom
You can fundraise on social media
bull Without a million followers bull Without a post from Justin Bieber bull Without adding another job to your day
bull Social media vs email fundraising bull Goals and groundwork bull Tactics amp strategy How can smaller organizations find
success
httpinfohelpattackcom | helpattack | supporthelpattackcom
Getting there
Similarities bull Why people give bull Conversion rates bull Who gt How Many bull Storytelling
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media vs Email
Differences bull How people share
bull How friends ask friends
bull Conversation
httpinfohelpattackcom | helpattack | supporthelpattackcom
Slide from Sarah Durham Big Duck httpslideshareGKtWDH
Social Media vs Email
bull Shareable and Instant o Kony 2012 Rush Limbaugh Chris Brown
bull Dialogue o Komen and Planned Parenthood
bull Social AND searchable o easily find hear and interact with actual people
Social media is a space where the individual reigns relationships are required and conversations are public
Social Media vs Email
bull Audience is crucial Who gt How Many bull Experiment test and improve bull Move donors up engagement ladder Stewardship bull House File is crucial Supporter Database bull People give because
o People they know give o Theres an immediate need o They are asked
People give to faces and heartbeats not
statistics
More similar than different
bull Know your potential donors o Made easier by apps passive data collection
bull Make them feel special o Easy and free to do on social media
bull Its $10 not $10K but the same model can work bull Your new ldquoslacktivistrdquo will be your major donor in 25
years
The big donors at your gala probably have a Facebook account to stalk their grandkids
Social Media vs Large Gifts
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
httpinfohelpattackcom | helpattack | supporthelpattackcom
Who are we
httpinfohelpattackcom | helpattack | supporthelpattackcom
You can fundraise on social media
bull Without a million followers bull Without a post from Justin Bieber bull Without adding another job to your day
bull Social media vs email fundraising bull Goals and groundwork bull Tactics amp strategy How can smaller organizations find
success
httpinfohelpattackcom | helpattack | supporthelpattackcom
Getting there
Similarities bull Why people give bull Conversion rates bull Who gt How Many bull Storytelling
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media vs Email
Differences bull How people share
bull How friends ask friends
bull Conversation
httpinfohelpattackcom | helpattack | supporthelpattackcom
Slide from Sarah Durham Big Duck httpslideshareGKtWDH
Social Media vs Email
bull Shareable and Instant o Kony 2012 Rush Limbaugh Chris Brown
bull Dialogue o Komen and Planned Parenthood
bull Social AND searchable o easily find hear and interact with actual people
Social media is a space where the individual reigns relationships are required and conversations are public
Social Media vs Email
bull Audience is crucial Who gt How Many bull Experiment test and improve bull Move donors up engagement ladder Stewardship bull House File is crucial Supporter Database bull People give because
o People they know give o Theres an immediate need o They are asked
People give to faces and heartbeats not
statistics
More similar than different
bull Know your potential donors o Made easier by apps passive data collection
bull Make them feel special o Easy and free to do on social media
bull Its $10 not $10K but the same model can work bull Your new ldquoslacktivistrdquo will be your major donor in 25
years
The big donors at your gala probably have a Facebook account to stalk their grandkids
Social Media vs Large Gifts
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
httpinfohelpattackcom | helpattack | supporthelpattackcom
You can fundraise on social media
bull Without a million followers bull Without a post from Justin Bieber bull Without adding another job to your day
bull Social media vs email fundraising bull Goals and groundwork bull Tactics amp strategy How can smaller organizations find
success
httpinfohelpattackcom | helpattack | supporthelpattackcom
Getting there
Similarities bull Why people give bull Conversion rates bull Who gt How Many bull Storytelling
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media vs Email
Differences bull How people share
bull How friends ask friends
bull Conversation
httpinfohelpattackcom | helpattack | supporthelpattackcom
Slide from Sarah Durham Big Duck httpslideshareGKtWDH
Social Media vs Email
bull Shareable and Instant o Kony 2012 Rush Limbaugh Chris Brown
bull Dialogue o Komen and Planned Parenthood
bull Social AND searchable o easily find hear and interact with actual people
Social media is a space where the individual reigns relationships are required and conversations are public
Social Media vs Email
bull Audience is crucial Who gt How Many bull Experiment test and improve bull Move donors up engagement ladder Stewardship bull House File is crucial Supporter Database bull People give because
o People they know give o Theres an immediate need o They are asked
People give to faces and heartbeats not
statistics
More similar than different
bull Know your potential donors o Made easier by apps passive data collection
bull Make them feel special o Easy and free to do on social media
bull Its $10 not $10K but the same model can work bull Your new ldquoslacktivistrdquo will be your major donor in 25
years
The big donors at your gala probably have a Facebook account to stalk their grandkids
Social Media vs Large Gifts
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Social media vs email fundraising bull Goals and groundwork bull Tactics amp strategy How can smaller organizations find
success
httpinfohelpattackcom | helpattack | supporthelpattackcom
Getting there
Similarities bull Why people give bull Conversion rates bull Who gt How Many bull Storytelling
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media vs Email
Differences bull How people share
bull How friends ask friends
bull Conversation
httpinfohelpattackcom | helpattack | supporthelpattackcom
Slide from Sarah Durham Big Duck httpslideshareGKtWDH
Social Media vs Email
bull Shareable and Instant o Kony 2012 Rush Limbaugh Chris Brown
bull Dialogue o Komen and Planned Parenthood
bull Social AND searchable o easily find hear and interact with actual people
Social media is a space where the individual reigns relationships are required and conversations are public
Social Media vs Email
bull Audience is crucial Who gt How Many bull Experiment test and improve bull Move donors up engagement ladder Stewardship bull House File is crucial Supporter Database bull People give because
o People they know give o Theres an immediate need o They are asked
People give to faces and heartbeats not
statistics
More similar than different
bull Know your potential donors o Made easier by apps passive data collection
bull Make them feel special o Easy and free to do on social media
bull Its $10 not $10K but the same model can work bull Your new ldquoslacktivistrdquo will be your major donor in 25
years
The big donors at your gala probably have a Facebook account to stalk their grandkids
Social Media vs Large Gifts
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Similarities bull Why people give bull Conversion rates bull Who gt How Many bull Storytelling
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media vs Email
Differences bull How people share
bull How friends ask friends
bull Conversation
httpinfohelpattackcom | helpattack | supporthelpattackcom
Slide from Sarah Durham Big Duck httpslideshareGKtWDH
Social Media vs Email
bull Shareable and Instant o Kony 2012 Rush Limbaugh Chris Brown
bull Dialogue o Komen and Planned Parenthood
bull Social AND searchable o easily find hear and interact with actual people
Social media is a space where the individual reigns relationships are required and conversations are public
Social Media vs Email
bull Audience is crucial Who gt How Many bull Experiment test and improve bull Move donors up engagement ladder Stewardship bull House File is crucial Supporter Database bull People give because
o People they know give o Theres an immediate need o They are asked
People give to faces and heartbeats not
statistics
More similar than different
bull Know your potential donors o Made easier by apps passive data collection
bull Make them feel special o Easy and free to do on social media
bull Its $10 not $10K but the same model can work bull Your new ldquoslacktivistrdquo will be your major donor in 25
years
The big donors at your gala probably have a Facebook account to stalk their grandkids
Social Media vs Large Gifts
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
httpinfohelpattackcom | helpattack | supporthelpattackcom
Slide from Sarah Durham Big Duck httpslideshareGKtWDH
Social Media vs Email
bull Shareable and Instant o Kony 2012 Rush Limbaugh Chris Brown
bull Dialogue o Komen and Planned Parenthood
bull Social AND searchable o easily find hear and interact with actual people
Social media is a space where the individual reigns relationships are required and conversations are public
Social Media vs Email
bull Audience is crucial Who gt How Many bull Experiment test and improve bull Move donors up engagement ladder Stewardship bull House File is crucial Supporter Database bull People give because
o People they know give o Theres an immediate need o They are asked
People give to faces and heartbeats not
statistics
More similar than different
bull Know your potential donors o Made easier by apps passive data collection
bull Make them feel special o Easy and free to do on social media
bull Its $10 not $10K but the same model can work bull Your new ldquoslacktivistrdquo will be your major donor in 25
years
The big donors at your gala probably have a Facebook account to stalk their grandkids
Social Media vs Large Gifts
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Shareable and Instant o Kony 2012 Rush Limbaugh Chris Brown
bull Dialogue o Komen and Planned Parenthood
bull Social AND searchable o easily find hear and interact with actual people
Social media is a space where the individual reigns relationships are required and conversations are public
Social Media vs Email
bull Audience is crucial Who gt How Many bull Experiment test and improve bull Move donors up engagement ladder Stewardship bull House File is crucial Supporter Database bull People give because
o People they know give o Theres an immediate need o They are asked
People give to faces and heartbeats not
statistics
More similar than different
bull Know your potential donors o Made easier by apps passive data collection
bull Make them feel special o Easy and free to do on social media
bull Its $10 not $10K but the same model can work bull Your new ldquoslacktivistrdquo will be your major donor in 25
years
The big donors at your gala probably have a Facebook account to stalk their grandkids
Social Media vs Large Gifts
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Audience is crucial Who gt How Many bull Experiment test and improve bull Move donors up engagement ladder Stewardship bull House File is crucial Supporter Database bull People give because
o People they know give o Theres an immediate need o They are asked
People give to faces and heartbeats not
statistics
More similar than different
bull Know your potential donors o Made easier by apps passive data collection
bull Make them feel special o Easy and free to do on social media
bull Its $10 not $10K but the same model can work bull Your new ldquoslacktivistrdquo will be your major donor in 25
years
The big donors at your gala probably have a Facebook account to stalk their grandkids
Social Media vs Large Gifts
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Know your potential donors o Made easier by apps passive data collection
bull Make them feel special o Easy and free to do on social media
bull Its $10 not $10K but the same model can work bull Your new ldquoslacktivistrdquo will be your major donor in 25
years
The big donors at your gala probably have a Facebook account to stalk their grandkids
Social Media vs Large Gifts
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Set realistic goals bull Grow your presence bull Reward participation bull Use em if you got em
o Leverage a special event celebrity ambassadors corporate sponsors
bull Thank donors
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are best practices for social media campaigns
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
1 Get 10 new donors 2 Learn who they are 3 Thank them individually
o Not with direct mail 4 Follow up
Ten donors giving $25 per month all year is an extra $3000 Not bad
httpinfohelpattackcom | helpattack | supporthelpattackcom
What are realistic goals
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
About 6 hours of work over 6 weeks
bull 1 hour to brainstorm the right kind of campaign for your cause and the supporters you want to reach
bull 1 hour to invite other stakeholders amp discuss bull 1 hour to ask partners or super-supporters to help spread the word
bull 30 minutes to write a blog post bull 30 minutes to include in an email to your list
bull 2 hours of monitoring social media bull 1 hour to download reports and upload into your supporter database
httpinfohelpattackcom | helpattack | supporthelpattackcom
What time and effort are needed
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Good bull Did you know you can
donate by bull Please give to support the
Animal Rescue Organization
bull Please share bull Were trying to raise $25k
this year
Messaging
Better bull Matching deadline today -
Donate now bull Save this homeless dog
today All it takes is your $5 donation
bull Donate THEN share bull Were trying to raise $250
from our Facebook fans today Were only 3
donations away
httpwwwnonprofitmarketingblogcom httpjohnhaydoncom
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Earth Day Valentines Day event bull hellipor create one oceangiving
httpoceanaorgenblog201111this-november-celebrate-oceansgiving httpinfohelpattackcom | helpattack | supporthelpattackcom
Use it Leverage a Special Event
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Celebrity ambassadors
o Local amp personal are best bull Corporate sponsors bull Local media previous supporters
Use em Partners Advocates
httpscrbiJUUCFo
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Reward participation o ldquoLikerdquo for a chance to winhellip o Submit a picture for a chance to winhellip
bull Nonmonetary gifts o Facebooker of the week o FF (follow friday) o Pizza box autographed by all staff
httpinfohelpattackcom | helpattack | supporthelpattackcom
Reward Participation
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Thank supportersdonors right away on social
media Its free and powerful
httpinfohelpattackcom | helpattack | supporthelpattackcom
Whats a free and easy way to keep supporters happy
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
httpinfohelpattackcom | helpattack | supporthelpattackcom
Real World Thank Yous
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Provide inspiring stories about what donors are accomplishing with their giving o Susan just donated enough for 20 thanksgiving
meals Thank you bull Be personal bull Be specific Thanks for volunteering today Brian
more
httpwwwfuturefundraisingnowcomfuture-fundraising201202how-skimping-on-your-donors-can-make-you-lose-your-shirthtml
httpwwwbethkanterorgsay-thanks
httpinfohelpattackcom | helpattack | supporthelpattackcom
Best Practices for Thanking Donors
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Grow Your Audience
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Google Grants Ads bull YouTube Special features bull Hope140 Ads features bull LinkedIn Volunteerism
httpwwwgooglecomgrants httpwwwyoutubecomnonprofits httpswwwfacebookcomnonprofits httphope140orgcontact httplearnlinkedincomnonprofits
httpinfohelpattackcom | helpattack | supporthelpattackcom
Special nonprofit benefits
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Who AXIS Dance Company Goal Get local likes Method 2 ads one general (website) one specific to Likes Cost ~$15day Results ~30 unique visitors day ~10 new Likes day httpwwwbethkanterorgfacebook-ads httpswwwfacebookcomaxisdancecomp
Facebook Ads
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Use them when you bull need to jump start a new community bull need to quickly reach a specific audience bull have the budget
Be sure to bull Target by location demographics and interest bull Test your ads (try different versions) bull Invest in your landing pages
Or try sponsored stories
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Ads
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Make it pretty o Timeline cover 850x315px o Add photos o Faces and heartbeats Your story not your logo
bull Pick the right name
o Hard to change after 100 Likes o Admin Panel -gt Help -gt Request a name change
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Post the right stuff o Like other pages and tag them
[page name] FB will auto-complete Build informal partnerships
o Paste URLs for automatic photo synopsis bull Encourage discussion
o Ask questions o Polls o Private messages
httpinfohelpattackcom | helpattack | supporthelpattackcom
Facebook Pages
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Flickr Tumblr Pinterest
httpwwwsocialbriteorg20120216what-to-pin-and-what-not-to-pin-on-pinterest
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Use Free Low Cost Tools bull Listen Hootsuite TweetDeck SproutSocial
Google Reader bull Measure Google Analytics Facebook
SocialBro Insights Feedburner TweetReach bull Manage Reminders Bookmarks Shortcuts
Buffer Tweriod Spend an hour creating social media online response guidelines for your organization Share the logins Its OK
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small to Medium Nonprofits
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull You can really know your supporters
bull Grow the right audience bull Easier to ask them for things
Try this Choose a random hundred and look at their profiles How did they find you Who are they Why are they following you What value
can you provide
httpinfohelpattackcom | helpattack | supporthelpattackcom
Smallness as an Advantage
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Set appropriate goals bull Individual attention
o Tie individual donors to specific results o Personal thank yous
bull Get a leg up o Borrow an audience o Partnerships o Spend when appropriate
bull Long term investment
httpinfohelpattackcom | helpattack | supporthelpattackcom
Small Org Fundraising
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull $ per unique visitor o Divide total raised by Unique Visitors in google
analytics bull $ per staff hour
o Divide total raised by number of hours bull Click to share ratio
o How many people shared (+1 Like RT share) o How many people actually clicked on it
bull Donation page conversion rate o Divide number of donations by unique visitors
multiply by 100
httpinfohelpattackcom | helpattack | supporthelpattackcom
Metrics
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
httpinfohelpattackcom | helpattack | supporthelpattackcom
ROI
Return on Investment (ROI) The ROI of social media should be measured as a long term investment with compounding growth rather than a
short term balance sheet Where would you be without your email list today
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull Social media fundraising is far more similar than different from other fundraising
bull Sharing is critical o Make it visual o Make it specific
bull Focus on your foundation o General online donations o Supporter database o Create culture of listening amp openness
bull Then pick appropriate tools amp campaigns bull Try it measure it fix it repeat
httpinfohelpattackcom | helpattack | supporthelpattackcom
The Takeaway Slide (Wake up almost over)
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
bull FirstGiving bull Chirpify bull Causes bull HelpAttack
httpinfohelpattackcom | helpattack | supporthelpattackcom
Social Media Fundraising Tools
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Share your pledge
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Make a pledge
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Cause + Specific campaign
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions
Thanks for coming
Blog amp resources httpinfohelpattackcom Sign up httphelpattackcomaddcausesearch helpattack httpfacebookcomhelpattack (512) 934-2410
Questions