Post on 10-Apr-2018
8/8/2019 Final Janish MC Presentation
1/19
Controversies Regarding Bollywood Films
- A Profit making Publicity Tool
Submitted By :
Samir Mehta ( 09-11 MBA 28 )
8/8/2019 Final Janish MC Presentation
2/19
8/8/2019 Final Janish MC Presentation
3/19
Controversy
A Comment of Actor regarding Narmada
Issue
Reaction Of BJP in Gujarat
Demand of apology from actor by BJP
Ban on advertisement starrer Aamir Khan
- Coca-Cola
- Toyota Unofficial ban on fanna in Gujarat
8/8/2019 Final Janish MC Presentation
4/19
8/8/2019 Final Janish MC Presentation
5/19
Results . . .
Movie had earned Rs. 47 Cr (including both
domestic and overseas revenues) during the 1st
week.- By Kunal Kohli
( Director of the movie )
8/8/2019 Final Janish MC Presentation
6/19
8/8/2019 Final Janish MC Presentation
7/19
Controversy
SRKs criticism about not involving PakistaniPlayers in the IPL - 2010
Shiv-senas reaction for actors alleged Pro-pakistan stance
Actor was aMuslim and the movie took anempathetic view about negative type casting ofmuslims, added further grist to the mill
Role of media
Many viewers defied the threat of the shiv-senaand watched the movie
Popular bollywood personalities came forward
8/8/2019 Final Janish MC Presentation
8/19
8/8/2019 Final Janish MC Presentation
9/19
Results . . .
Interest of non cinema lovers and non SRKfans for the movie
Front page headline in local news paper
More than 70 men and women who followedthe controversy on TV or in papers, who never
went to the theatres, now wanted to watch film
because of strong curiosity that was aroused in
them
- Aniket Chatterjee
( Bengali Film maker )
8/8/2019 Final Janish MC Presentation
10/19
Nowwhat do you think???
8/8/2019 Final Janish MC Presentation
11/19
8/8/2019 Final Janish MC Presentation
12/19
Controversy
Chetan Bhagats allegation to film director for
not giving Due Credit.
Rajkumar Hiranis ( Director of 3 idiots)
reaction
Press Conference issue
8/8/2019 Final Janish MC Presentation
13/19
Results . . .
8/8/2019 Final Janish MC Presentation
14/19
Cont . . .
Sales of Five point Someone increasedDrastically
15-20% jump in sales across various book
shops in the capital and across the metros
- Rupa & Co. ( Publisher )
No of shows increased by 20% in 2nd week,
60% of boxoffice collection come in 1st week
- Ashish Saksena ( COO Big cinema )
8/8/2019 Final Janish MC Presentation
15/19
Conclusion . . .
Negative publicity or controversies are becominga new tool for promoting ones products orservices in market, especially for bollywoodfilms.
Bad Publicity Is Also A Free Publicity , as itcan at least attract the attention of many viewersbefore the movie is released
However, this is also quite risky as any wrongmove or unanticipated reaction to a controversy
can prove to be a lethal weapon and can kill thefilm or permanently damage the reputation of thepersons concerned.
8/8/2019 Final Janish MC Presentation
16/19
8/8/2019 Final Janish MC Presentation
17/19
http://www.google.co.in/imgres?imgurl=http://www.hamara-
sangeet.com/M3uFile/Songs/Albums/F/Fanaa/fanna.jpg&imgrefurl=http://www.hamara-sangeet.com/play.aspx%3Falbum%3DFanaa&usg=__6HRJT-
Yhu4EHvpVtYk0SR5zl6-g=&h=300&w=300&sz=11&hl=en&start=0&zoom=1&tbnid=0EX0zvzw2-
QCnM:&tbnh=163&tbnw=163&prev=/images%3Fq%3DfaNNA%2527S%2BIMAGE%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1366%26bih%3
D643%26tbs%3Disch:10,46&um=1&itbs=1&iact=hc&vpx=337&vpy=30&dur=511&hovh=225&hovw=225&tx=84&ty=141&ei=aam5TPaPK8HKcJq7kb4
M&oei=aam5TPaPK8HKcJq7kb4M&esq=1&page=1&ndsp=17&ved=1t:429,r:1,s:0&biw=1366&bih=643
http://www.google.co.in/imgres?imgurl=http://wallpapers.oneindia.in/d/205650-2/my-name-is-
khan.jpg&imgrefurl=http://wallpapers.oneindia.in/v/album18-Bollywood-Movies/2009/my-name-is-khan/my-name-is-
khan.JPG.html&usg=__j0kelBidI2vbeAmSNXW1AL8sLu4=&h=768&w=1024&sz=118&hl=en&start=0&zoom=1&tbnid=Es36RuZOgJqPXM:&tbnh=154&
tbnw=204&prev=/images%3Fq%3Dmy%2Bname%2Bis%2Bkhan%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disc
h:10,46&um=1&itbs=1&iact=hc&vpx=509&vpy=216&dur=2197&hovh=194&hovw=259&tx=143&ty=102&ei=Jaq5TOOKBJf8cJv20K0M&oei=Jaq5TOO
KBJf8cJv20K0M&esq=1&page=1&ndsp=20&ved=1t:429,r:9,s:0&biw=1366&bih=643
http://www.google.co.in/imgres?imgurl=http://www.123bollywood.com/wp-
content/uploads/2010/01/3idiots.jpg&imgrefurl=http://connect.in.com/3-idiots-movie/photos-3idiots-
8277ccee74ef9fe0.html&usg=__Uoheu0wLXCEPobWlwQg9JaP8gB8=&h=368&w=494&sz=73&hl=en&start=0&zoom=1&tbnid=aaCd_f5UVIZfjM:&tbn
h=145&tbnw=193&prev=/images%3Fq%3D3%2Bidiots%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:1&um
=1&itbs=1&iact=rc&dur=442&ei=aqq5TNasOY2WcdTWjasM&oei=aqq5TNasOY2WcdTWjasM&esq=1&page=1&ndsp=18&ved=1t:429,r:8,s:0&tx=115
&ty=67
http://www.google.co.in/imgres?imgurl=http://www.realbollywood.com/news/up_images/11112565.jpg&imgrefurl=http://www.realbollywood.co
m/news/2010/01/understand-percentage-controversy-perturbed-hirani-
interview.html&usg=__WZW2v0ztq_6YfaCkLS6j4fsL3E4=&h=355&w=561&sz=21&hl=en&start=92&zoom=1&tbnid=wjInvTo3TOCSWM:&tbnh=130&t
bnw=205&prev=/images%3Fq%3D3%2Bidiots%2Bcontoversy%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:
10,2800&um=1&itbs=1&iact=hc&vpx=466&vpy=132&dur=109&hovh=178&hovw=282&tx=100&ty=107&ei=Wau5TOysOob8vQPg0vCtDQ&oei=-
Kq5TLKdEYTQcffRnbcM&esq=19&page=6&ndsp=20&ved=1t:429,r:9,s:92&biw=1366&bih=643
8/8/2019 Final Janish MC Presentation
18/19
http://www.google.co.in/imgres?imgurl=http://thinkpress.files.wordpress.com/2010/04/my_name_is_khan__31435e.jpg%3Fw%3D318%26h%3D34
4&imgrefurl=http://pulsemedia.org/category/academe/page/2/&usg=__fj9lRVENJBRxBPeX7aL8ljq1Kgw=&h=344&w=318&sz=29&hl=en&start=253
&zoom=1&tbnid=oNDDiC_9vjvznM:&tbnh=152&tbnw=140&prev=/images%3Fq%3Dmy%2Bname%2Bis%2Bkhan%2Bcontroversy%2BIMAGE%26um
%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:10,6700&um=1&itbs=1&iact=hc&vpx=936&vpy=319&dur=788&hovh=234&hov
w=216&tx=121&ty=196&ei=dKy5TL2iKIa6vwOuj4XgDQ&oei=Qay5TLeoMoOWcei76bAM&esq=17&page=14&ndsp=18&ved=1t:429,r:10,s:253&biw=
1366&bih=643 http://www.google.co.in/imgres?imgurl=http://despardes.com/wp-content/uploads/2010/02/shah-rukh-khan-thanks-fans-on-
twitter.jpg&imgrefurl=http://despardes.com/%3Fp%3D13694&usg=__IIoJPPDmiP1T6_p5G9ekJcjkmbI=&h=310&w=466&sz=53&hl=en&start=0&zoo
m=1&tbnid=7iP3oghDn0CPgM:&tbnh=148&tbnw=222&prev=/images%3Fq%3Dmy%2Bname%2Bis%2Bkhan%2Bcontroversy%2BIMAGE%26um%3D1
%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:10,317&um=1&itbs=1&iact=hc&vpx=1050&vpy=127&dur=553&hovh=183&hovw=27
5&tx=116&ty=69&ei=uay5TJcWipy-
A5G32LoN&oei=Qay5TLeoMoOWcei76bAM&esq=5&page=1&ndsp=19&ved=1t:429,r:18,s:0&biw=1366&bih=643
http://www.google.co.in/imgres?imgurl=http://farm5.static.flickr.com/4039/4270390379_9166168369_z.jpg%3Fzz%3D1&imgrefurl=http://www.fli
ckr.com/photos/minanath/4270390379/&usg=__b_MquGmi-p-
Z8JR8GdhgxHbeC0M=&h=427&w=640&sz=103&hl=en&start=0&zoom=1&tbnid=dZvoYV0IcvezBM:&tbnh=134&tbnw=201&prev=/images%3Fq%3D3
%2Bidiot%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%3D643%26tbs%3Disch:10,246&um=1&itbs=1&iact=hc&vpx
=668&vpy=206&dur=925&hovh=183&hovw=275&tx=109&ty=119&ei=pK-5TLifCY3yvQPo1t3aDQ&oei=nK-5TMm0JePKcNH11bEM&esq=3&page=1&ndsp=18&ved=1t:429,r:15,s:0&biw=1366&bih=643
http://www.google.co.in/imgres?imgurl=http://www.bollypatrika.com/wp-content/uploads/2010/01/3-idiots-controversy-the-way-out-according-
to-chetan-bhagat-300x287.jpg&imgrefurl=http://www.bollypatrika.com/2010/01/05/3-idiots-controversy-the-way-out-according-to-chetan-
bhagat/&usg=__4OoPi5yNKdh4OZKUQ6OLTyoE-tU=&h=287&w=300&sz=21&hl=en&start=0&zoom=1&tbnid=ytoAYy7-
R2miLM:&tbnh=169&tbnw=193&prev=/images%3Fq%3D3%2Bidiots%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26biw%3D1366%26bih%
3D643%26tbs%3Disch:1&um=1&itbs=1&iact=rc&dur=397&ei=iqu5TPGBMo_8vQPsgfHoDQ&oei=-
Kq5TLKdEYTQcffRnbcM&esq=6&page=1&ndsp=19&ved=1t:429,r:6,s:0&tx=102&ty=122
http://www.google.co.in/imgres?imgurl=http://www.tribuneindia.com/2006/20060607/nat1.jpg&imgrefurl=http://www.tribuneindia.com/2006/20
060607/nation.htm&usg=__ySRFbIaJ4yPKjkQ2kY1ToadIBvw=&h=230&w=200&sz=26&hl=en&start=0&zoom=1&tbnid=bmvLGzyTydhROM:&tbnh=16
2&tbnw=138&prev=/images%3Fq%3Dfanna%2527s%2Bcontroversy%2BIMAGE%26um%3D1%26hl%3Den%26sa%3DX%26biw%3D1366%26bih%3D6
43%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=975&vpy=104&dur=546&hovh=178&hovw=155&tx=95&ty=63&ei=6qu5TJCBJ4b6cNuc3YQP&oei=
6qu5TJCBJ4b6cNuc3YQP&esq=1&page=1&ndsp=18&ved=1t:429,r:4,s:0
8/8/2019 Final Janish MC Presentation
19/19