FacebookFacebookPage vs. Page vs. ProfileProfile

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Facebook avg. social networker is 35 years young.

Facebook

www.facebook.com

Users: 500 million

Growth: 145% in 1 year (2009-2010) - The fastest growing demographic on Facebook is still women over 55

Founded: 2004

Best used for: Building & Maintaining your personal network; Promoting mass market products & Trend spotting and testing

Pages vs. Personal Profiles

Profiles represent individuals and must be held under an individual name, while Pages allow an organization, business, celebrity, or band to maintain a professional presence on Facebook.

Facebook obviously is not enforcing this rule right now, but they will get around to it and when they do, they will shut down those profile.

Companies should take the time to get it right now before their community disappears.

Facebook Profile

Facebook Page

Facebook Page Update

Starting August 23, 2010, we'll be simplifying your Page to make it easier to browse:

Boxes are going away, including the Boxes tab; and

All custom tabs will be narrowed to 520 pixels.

If you have a custom tab, visit your tab for a preview of how your content fits in the new layout -- make adjustments as needed. Facebook will show the old tab width until August 23.

Facebook Ad

Ad Terms Campaign: The title you've given your ad campaign

Status: Your campaign can be "active" (running), "paused" (temporarily stopped but able to be restarted), or "deleted" (permanently stopped).

Budget/day: The amount you've indicated you're willing to spend on that campaign per day. You'll never be charged more than this amount.

Clicks: The number of times users have clicked on the ads in this campaign.

Impressions: Impressions, or the number of times the ads in this campaign have been shown to users on the site.

CTR (%): The click-through rate for your campaign. This is calculated as the number of clicks received divided by the number of impressions.

Avg. CPC: The average cost per click for this campaign. This is calculated as the amount spent divided by the number of clicks received.

Spent: The total charges accrued by this campaign.

Provided by: Facebook

Facebook Ads

Facebook Ads display in the right side column on Facebook pages in the Ad Space. In the Ad Space, up to three ads may show at one time on any given page.

These right-hand spaces might include three Facebook ads or one Facebook ad and one banner ad. In the second case, the banner ad will always appear below the Facebook ad.

3 Key Ad Elements

Each ad should have…

A Visual

A Call to Action

A Specific Product or Service

Show & Tell

www.facebook.com

http://www.facebook.com/newmediaradio

Fan Page Engine (Fan Page & Tab Builder)

Facebook Ads Guide

Sources

Pew Internet & American Life Project - The Pew Research Center's Internet & American Life Project is one of seven projects that make up the Pew Research Center. (www.pewinternet.org)

TechCrunch (www.techcrunch.com)

Facebook (www.facebook.com)

“33 Million People in the Room” written by: Juliette Powell

Thank you!

Monique TerrellSparkle Internet Image Solutions

www.sparkletoday.commonique@sparkletoday.com