Post on 07-Aug-2015
DREW LARISON
@MRDREWLARISON
@MYWEBSUCCESS
FACEBOOK MARKETING
FACEBOOK FACTS
• One of every 13 people on the planet is on Facebook
• 71% of all Internet users are on Facebook
• Every 20 minutes 1,000,000 links are shared on Facebook
• People spend over 700 BILLION minutes on Facebook every month
• Facebook has never explained the purpose of being able to poke someone
HOW TO CREATE A FACEBOOK PAGE
Step 1:Facebook.com/pages/create
Step 2: Fill out information
Step 3: You’re done!
WEBSITE OR FACEBOOK PAGE?• It helps your SEO. (Search Engine Optimization)
• You’re not in control
• Lack of brand control
SETTING UP YOUR PROFILE FOR SUCCESS• Cover photo and profile picture dimensions
• Cover Photo: 851X315• Profile Picture: 180X180
• Use as much branding as possible
• Change cover photo frequently
• Get creative
• Make sure all “About Me” information is filled in
EXAMPLE OF A GOOD PROFILE
EXAMPLE OF A BAD PROFILE
WHAT TO POST?• Pictures
• Questions
• Links
• Behind the scenes news
• Industry news
• Facebook specific deals
HOW TO INTERACT• Answer the phone
• Make it personal
• Keep them talking
HOW TO HANDLE NEGATIVE FEEDBACK
First step is to always know what the situation is. Do not become defensive right off the bat.
• Merited complaint
• Acknowledge the complaint• Apologize• Try to take the conversation offline
• Constructive Criticism
• Thank them for the suggestion and also for their business• Spam
• Acknowledge the complaint once• If needed delete and ban the user
HOW TO PROMOTE A FACEBOOK EVENT• 4 weeks out
• Test the waters• 3 weeks out
• Set up event on Facebook• Add event graphic• Fill out all information
• 2 weeks out
• Pump it up• 1 week out
• Update fans on all info needed• Day before
• Engage with fans. (Questions)• Day after
• Wrap it up
FACEBOOK ADS• Facebook ads work
• Identify your goals
• Target the right people
• Manage your budget
BASIC TIPS• Be consistent
• Create great content
• Engage with your audience
• Always be watching
Q&A
ASK AWAY!
THANK YOU
WEBSUCCESSAGENCY.COM
FACEBOOK.COM/WEBSUCCESSAGENCY
TWITTER.COM/MYWEBSUCCESS
DREW LARISON
@MRDREWLARISON
@MYWEBSUCCESS