Post on 06-Jul-2020
FACEBOOK LIVE: INSIGHTS AND BEST PRACTICES
Christian BruncsakATXN - City of Austin - Video Producer
TOP 2016 VIDEOS FORFACEBOOK LIVE?
1. “CHEWBACCA MOM”
SOURCE: mediakix.com/
1. “CHEWBACCA MOM”
TOP 2016 VIDEOS FORFACEBOOK LIVE?
4. “Dallas Police”
SOURCE: mediakix.com/
1. “CHEWBACCA MOM”
4. “Dallas Police”
SOURCE: mediakix.com/
TOP 2016 VIDEOS FORFACEBOOK LIVE?
18. “Live Q&A w/Astronauts”
FACEBOOK LIVE STATS:
1 In Every 5 Facebook Videos Is A Live Broadcast
Video On Social Media Generates 1200% More Shares Than Text & Images CombinedNative Video Uploads To Facebook Have 10x Higher Reach Compared To Shared Youtube Links
Source: Livestream and New York Magazine
Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos
Daily Watch Time For Facebook Live Broadcasts Has Grown By More Than 4xFacebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live Anymore
Source: Livestream and New York Magazine
FACEBOOK LIVE STATS:
Compelling Content Is The Primary Motivator For Live Online Viewing
62% Of Consumers Are More Likely To Have A Negative Perception Of A Brand That Publishes Poor Quality Video Video Quality Is The Most Important Factor For 67% Of Viewers When Watching A Livestream Broadcast
Source: Livestream and New York Magazine
FACEBOOK LIVE STATS:
FACEBOOK LIVE TRENDS
BEHIND THE SCENESINTERVIEWSTRIBUTES OR ANNOUNCEMENTSPOLITICSPOP CULTUREHUMORCURRENT OR BREAKING NEWSPERFORMANCES OR LIVE EVENTS
BAD EXAMPLES
OFFACEBOOK
LIVE
BAD EXAMPLES
OFFACEBOOK
LIVE
BAD EXAMPLES
OFFACEBOOK
LIVE
BAD EXAMPLES
OFFACEBOOK
LIVE
START: Will there be action?
Will anyone be speaking?
Do you have the recommended audio
equipment?
CONTENT
YESNO
YES
NO
YES
This is a photo.Get out of here.
Good audio is critical to a
successful FB video
NO
SHOULD I GO LIVE?GUIDELINES FOR EFFECTIVE USE OF FACEBOOK LIVE
Do you have the recommended video
equipment and a good internet connection?
GOLIVE!YES
FACEBOOK LIVE EQUIPMENT
KIT 1: IOGRAPHERw/iPAD mini
Magnus VT-350 Tripod
Zoom lensAZDEN Wireless Mic
RODE Videomic
Audio Adaptors
$500-$1000 range
FACEBOOK LIVE EQUIPMENT
KIT 1: IOGRAPHERw/iPAD mini
$500-$1000 range
GOOD EXAMPLES
OFFACEBOOK
LIVE
FACEBOOK LIVE EQUIPMENT
KIT 2: DJI OSMO+
iPhone
RODE Videomic 360
$500-$1000 range
GOOD EXAMPLES
OFFACEBOOK
LIVE
GOOD EXAMPLES
OFFACEBOOK
LIVE
FACEBOOK LIVE EQUIPMENT
KIT 3: MEVO MEVO w/
Battery/Ethernet Kit
Tripod
ExternalUSB Mixer
iPhone/iPadMulti-shot camera
$500-$1000 range
GOOD EXAMPLES
OFFACEBOOK
LIVE
GOOD EXAMPLES
OFFACEBOOK
LIVE
FACEBOOK LIVE EQUIPMENT
OTHER OPTIONS
AND MANY MORE…Visit Facebook Live
Solutions Page
GOOD EXAMPLES
OFFACEBOOK
LIVE
Setting the Example
So how do you know what’s working?
Track FB Live Video Stats (more views/more participation?)Feedback Experiment w/ContentExperiment w/Equipment and FB LiveExperiment w/Style (guerrilla vs. clean)Experiment w/Time of Day and FrequencyUse Facebook’s Audience Insights / Demographics
Thank you! Christian BruncsakATXN - City of Austin - Video Producer
christian.bruncsak@austintexas.gov