Facebook Insights: 5 Key Success Metrics - Mari Smith

Hashtag: #fbwebinarStart time: 11am PST / 2pm ESTRecommended Browsers: Chrome or Firefox

Troubleshooting: please refresh, or switch browsers

Audio: my voice will come throughyour speakers at the top of the hour. OR, dial in to: 858-703-4094 / 195578# OR, for alternative streaming audio go to bit.ly/fbwebinar_audio

#fbwebinar www.tweetchat.com

www.SocialMediaImmersion.com

Mari will donate 10% of all ticket sales today to the Red Cross in support of those affected by the earthquake and tsunami in Japan

Replay video + MP3 audio + handouts

Be sure to register at:◦www.marismith.com/fbwebinar2

Bubbly Scottish-Canadian! Relationship + Internet = Social Media! “The Pied Piper of Facebook”

Post on Pages as your Page Post on your own Page as your Profile Tabs are now links Receive notifications of Page activity iFrames replaced FBML Comments Plugin upgraded – syncs

between your site and Facebook @ tag in comments (friends or Pages) Suggest to Friends removed LOTS of bugs just now!

Like other PagesPost content on other Pages

Comment/like on other Pages’ wall content

Post on Profiles with wall set to “Everyone”

Choose default

Click More > Edit to reorder.

Rename 3rd party apps: Edit Page > Apps > Edit Settings

Red on-site Likes + Activity

Create your own appOr, use an appRESOURCES on marismith.com

See: http://bit.ly/fbComments

@ tag friends or Pages

Facebook says “use the Share button!”

• @ tags in comments intermittent.• iFrames content can’t be viewed in https.

• Social plugins do not work (show as blank boxes) on the web when you're logged into Facebook as your Page.

To help the world connect & communicate more effectively…

facebook.com/insights twentyfeet.com socialbakers.com hootsuite.com

Email from Facebook:

Compare with other pages

Daily emails – simple stats!

Intuitive dashboard

1. Daily engagement rate2. Daily page activity3. Page growth rate4. Page views & Active users5. External growth metrics

Fans engaging with your Page content:

PER POST feedback % ◦What you posted◦Impressions◦Number of comments/likes

DAILY story feedback◦Total post likes, comments, unsubscribes

Unlikes Media consumption

◦Photos, videos, (audio)

“Fan Page Friday” Q&AFeedback: 0.53%

◦Impressions: 34,962◦Likes: 63 / Comments: 124

Total post likes = 339Total post comments = 428Hides = 12

Unsubscribes (Hides)◦ Insights > Interactions > Daily Story Feedback = purple graph

Unlikes◦ Insights > Users > third chart down = New Likes/Unlikes

Posts by fans on your walls + @ mentions of you◦Mentions◦Wall posts◦(discussion posts)◦(reviews)

Insights > Users > Activity chart (2nd from bottom)

New likes (- unlikes)See also External referrers – where is the traffic coming from?◦Insights > Users > External Referrers

Google Analytics > Advanced Segments > Create New Custom Segment > Source = Facebook

Page views = “hits from logged in users”◦Total + Unique◦Both include fans & non-fans

Active users◦Number of fans + non-fans who have viewed/interacted with your Page

See also Tab Views - which tabs getting most activity?

1. Active User◦Facebook users◦Fans + non-fans who have viewed/interacted with your Page

2. Impressions◦Number of times your content has been *rendered* in the stream

◦Your wall, fans’ News Feed, social plugins

An increase in… Clickthrough rate (trackable links) Traffic to your website/blog Blog activity

◦ subscribers◦ comments (engagement rate)◦ content consumption ◦ length of time on site◦ number of pages visited◦ number of social shares

Email optins (could be right from Page, use a unique form code) Coupons redeemed Phone calls/sales inquiries Event registrations (teleseminar, conference, workshop, etc.) SMS optins Sales Per sale value

◦ (GiantNerd +50% with Facebook Like button) Brand sentiment

Build your email list Drive traffic to your blog Sell more products/services Increase event registrations Get media attention/contacts Connect with JV partners Establish yourself as a leading

authority Improve customer service

FIRST build tons of value, social equity

Space out your offers

Clear CTAsMake it really easy for people to buy from you!

1. I don’t have TIME!2. Social Media seems like a full time JOB!3. I don’t want to have to LEARN it all.4. I want to protect my PRIVACY.5. I want to protect my CONTENT.6. I don’t know what I should DELEGATE.7. Do Facebook ADS really work?8. I don’t know the social media BEST PRACTICES.9. I don’t know which sources to TRUST.10.I’m not sure how I’d measure any real

RESULTS.11.Can you really make MONEY using social

media?

In-depth social media trainingComplete with Mari’s “Ninja Tricks”!

VIRTUAL Ticket – Save $100 ◦Enter this code: 100discount

Beginners’ Bootcamp: March 23, 2011

Two-day immersion: April 1 & 2, 2011 75-90 minute modules all RECORDED with

INSTANT replay access!

See: www.SocialMediaImmersion.com

Facebook Insights: 5 Key Success Metrics - Mari Smith

Business

Transcript of Facebook Insights: 5 Key Success Metrics - Mari Smith

Facebook Ads Manager Getting Started Guidemanuals.astalaweb.net/Files/Facebook/Facebook-Ads... · Ads Manager Tutorial Ads Manager Real Time Metrics for Optimization. Ads Manager

How to Increase Facebook Engagement with BuzzSumo and Mari Smith

BCAB - Facebook Marketing Keynote by Mari Smith

Facebook Pages and the analysis of the metrics dataexclusiveejournal.sk/files/files/00/08/47/1e2f3c9de0eb4af7941fbe7c600… · Facebook Pages and the analysis of the metrics data

Social Paid: Facebook Advertising Strategy by Alex Mari (Fennex)

BOOST YOUR FACEBOOK ENGAGEMENT WITH MEANINGFUL METRICS · BOOST YOUR FACEBOOK ENGAGEMENT WITH MEANINGFUL METRICS ... Butter Lane Cupcakes. ... publishing in addition to helping run

SocialPro 2015: The Facebook Metrics that Matter

Marketers Guide to Facebook Metrics

Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic, Leads And Profits

7 Facebook Trends To Grow Your Business In 2016 - Mari Smith

Profitable Facebook Marketing - Mari Smith - Latino iConnect

Facebook Metrics That Matter By Jenn Deering Davis

Facebook Ads&Metrics

Why And How Businesses Are Succeeding With Facebook - Mari Smith

10 Ways To Improve Your Facebook Reach - by Mari Smith at #SMMW13

Profitable Facebook Marketing by Mari Smith - Social Media Marketing World 2014 #SMMW14

BP14 Partnership Packet Hospitality - Boston Pride...1 All networks: Facebook, Twitter, Google+, LinkedIn and YouTube. 2 Facebook in 2012 - Facebook no longer records these metrics.

Understanding Facebook - Welcome to E-LIS …eprints.rclis.org/24797/1/Facebook WDL.docx · Web viewData of important metrics of Facebook post usage were taken from ‘Facebook Insight’

Facebook Contest Rules - Mari Smith Explains

Beyond Reach: The Critical Facebook Metrics You Should Measured [webinar deck]