Facebook Community-Building (Malaysia)

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Social Media for Business

Workshop

Execution Framework on Facebook

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# of Fans: Currency for Success!

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Facebook Edge Rank

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Framework Execution Framework

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Publish

Engage

Measure

Publish Content/Applications, engage people around it &

measure your success in your SM objectives

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Engagement

Key to Success on Facebook!

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What causes Engagement?

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Debate <|>

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Breaking News!

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Crowdsourcing

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Questions ?

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Sensationalism

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Challenges

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Text vs Rich Media

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Participate as a Peer!

Be Social ∞

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Facebook Applications

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20K+ votes in a month campaign, 50 % spurt in Normaderm sales

Apps: Contest, Sweepstakes, Giveaways

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Facebook Open Graph App

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Facebook Open Graph Apps

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How does it really work?

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■ In 2 months, 9 Millions

People added App to there

Timeline

■ 6 Million Facebook Visitors

everyday

■ 2 Million Stories Published

back on Facebok everyday!

Dailymotion – Case Study

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Publishing Guidelines

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Content is still the King

It’s the seed all your conversations

grow from.

Content easily accounts for more

than 80% of Social Media effort

Do not take content lightly

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Maintain a Publishing Pipeline

Tap Content

Sources

Keep Content Inventory

Publish as per Schedule

Examples: blogs, search engines,

content curators etc

Stick to a frequency &

schedule

Don’t create content on

a daily basis

Maintain a Publishing Pipeline

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Publish as per guidelines

You must not notify winners through

Facebook, such as through Facebook

messages, chat, or posts on profiles

(timelines) or Pages.

https://www.facebook.com/promotions_guidelines.php

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Personalize your content

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Scalable Content is the Key!

Mon Tue Wed Thur Fri Sat Sun

Poll Quiz Exercise Case Study Puzzle Humor Article

Contests

Festive Occasions

News/Announcements

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How to measure Success?

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■ Total Fans (Likes)□ Misleading (Evaluate Engagement)

■ People talking about this□ (Evaluate %age contribution from new fans )

Page Metrics

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Evaluate Facebook Pages

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Using Demographics for optimization

Talking about us

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Post Engagement

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Facebook Ads

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Facebook Ad types

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Facebook Community-Building (Malaysia)

Education

Transcript of Facebook Community-Building (Malaysia)

UNIVERSITI PUTRA MALAYSIA RELATIONSHIP BETWEEN FACEBOOK …

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