Post on 14-Feb-2016
description
Exploring Visu
al Rhetoric
by
g
er
ma
in
e s
mi
th
Does this picture look familiar?
Can you see it now?
Aristotlefounded
principles of
rhetoric
ETHOS
PATHOSLOGOSCONTEXT
PURPOSE
Barthes went a
few steps
further
INTERPRETANT
OBJECTREPRESENTATION
SEMIOTICS
SIGN
A symbol of human
anatomy and
proportion
Logo for medical bed provider
The meanings are very different
Propaganda art promotes
political agendas
Manipulating information deceives the public
Perspectivelends
a hand to
progress
Prompting evolutionary thinking and change
Moving forward in multiple directions
Hopefully happens!
The End