Post on 09-May-2015
description
EVOLVING FROM SOCIAL MEDIA TO SOCIAL BUSINESS
Justin LevyGlobal Social Media
Online Services Division, Citrix@justinlevy | #knxsoc
@justinlevy #knxsoc
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B2B or B2C?
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Tip: Cats, dogs, babies = always work
Disclaimer: If your company or product SUCKS, none of this will help you.
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Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
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I’m just like you…
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Yet this is still what happens…
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Checklist social media
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“An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem
(employees, customers, partners, suppliers) to maximize the co-created value.”
- Open Knowledge
Defining “Social Business”
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Steps to Developing a Social Business Framework
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Step 1: Open your ears
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Step 2: Establish social media guidelines
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Who did we require to take the training?
Worldwide Marketing
Product Marketing Managers
Global Customer Support / Social Support
~800 employees
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Step 3: Develop a crisis response plan
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Step 4: Establish social governance
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Step 5: Form a Social Business Council
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Step 6: Communicate often
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Step 7: Think like a media publisher
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Content is king
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Workshifting.com
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Step 8: Develop objectives & goals
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Step 9: Decide the right tools for the job
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#MeetingIsBelieving
Landing Page Blog Post Twitter
Facebook Google+ YouTube
Step 10: Build integrated plans
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Step 11: Create an editorial calendar
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Step 12: Measure success
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Step 13: Test, Tweak & Iterate
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Step 10: Build integrated plansQUESTIONS
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Thank you…
…to stalk me
• justinrlevy.com• @justinlevy• justin.levy@citrix.com
…to stalk us
• gotomeeting.com• @gotomeeting