Evolving from Social Media to Social Business
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EVOLVING FROM SOCIAL MEDIA TO SOCIAL BUSINESS Justin Levy Global Social Media Online Services Division, Citrix @justinlevy | #knxsoc
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Evolving from using social media to becoming a social business can be hard. During this CBS Social Media (#knxsoc) keynote, this presentation attempts to break down this evolution into 13 foundational key steps using my experiences in both SMB and enterprise-level companies.
Transcript of Evolving from Social Media to Social Business
EVOLVING FROM SOCIAL MEDIA TO SOCIAL BUSINESS
Justin LevyGlobal Social Media
Online Services Division, Citrix@justinlevy | #knxsoc
@justinlevy #knxsoc
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
B2B or B2C?
Photo Credit: http://www.flickr.com/photos/andresrueda/3219931640
Tip: Cats, dogs, babies = always work
Disclaimer: If your company or product SUCKS, none of this will help you.
@justinlevy #knxsoc
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
@justinlevy #knxsoc
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
I’m just like you…
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Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
Photo Credit: http://www.flickr.com/photos/kevharb/2704881067
@justinlevy #knxsoc
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
@justinlevy #knxsoc
Photo Credit: http://www.flickr.com/photos/divine_harvester/2414090010
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Photo Credit: http://www.flickr.com/photos/byronnewmedia/5887310560
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Yet this is still what happens…
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Photo Credit: http://www.flickr.com/photos/ramdac/373881476
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Checklist social media
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“An organization that has put in place the strategies, technologies and processes to systematically engage all the individuals of its ecosystem
(employees, customers, partners, suppliers) to maximize the co-created value.”
- Open Knowledge
Defining “Social Business”
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Steps to Developing a Social Business Framework
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Step 1: Open your ears
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Step 2: Establish social media guidelines
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Who did we require to take the training?
Worldwide Marketing
Product Marketing Managers
Global Customer Support / Social Support
~800 employees
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Step 3: Develop a crisis response plan
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Step 4: Establish social governance
Photo Credit: http://www.flickr.com/photos/binarycoco/2704267877
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Step 5: Form a Social Business Council
Photo Credit: http://www.flickr.com/photos/francois/35355383
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Step 6: Communicate often
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Step 7: Think like a media publisher
Photo Credit: http://www.flickr.com/photos/newspaperclub/4569124392
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Content is king
Photo Credit: http://www.flickr.com/photos/evaekeblad/2389240224
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Workshifting.com
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Step 8: Develop objectives & goals
Photo Credit: http://www.flickr.com/photos/stitch/6162233
Step 9: Decide the right tools for the job
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#MeetingIsBelieving
Landing Page Blog Post Twitter
Facebook Google+ YouTube
Step 10: Build integrated plans
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Step 11: Create an editorial calendar
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Step 12: Measure success
Photo Credit: http://www.flickr.com/photos/whiteoakart/478626768
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Photo Credit: http://www.flickr.com/photos/stitch/6162233
Step 13: Test, Tweak & Iterate
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Step 10: Build integrated plansQUESTIONS
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Thank you…
…to stalk me
• justinrlevy.com• @justinlevy• [email protected]
…to stalk us
• gotomeeting.com• @gotomeeting
