EuroIA 2013: Metadata in Cross-Channel Ecosystems

Post on 28-Jan-2015

106 views 0 download

Tags:

description

From implementing a single taxonomy across an enterprise to enabling comparison and exchange across diverse datasets, metadata will make or break the greater experience you are building. This presentation explores the role of metadata in the design of cross-channel experiences. Looking at administrative, descriptive and structural metadata we will learn strategies for enabling consistency, context and interoperability across channels and devices. Using examples including broadcast media, identity management, and schema development this presentation will explore how information is presented, linked and exchanged across media, channels, touchpoints. By the end of the session participants will understand how metadata supports UX methods including content strategy, search optimization, form design and taxonomy development. Participants will leave with new ideas and methods ready to apply to their current projects. Presented at the EuroIA conference in Edinburgh, Scotland September 28, 2013.

Transcript of EuroIA 2013: Metadata in Cross-Channel Ecosystems

Metadata in cross-channel ecosystems

Adam UngstadEuroIA 2013

what is metadata?

metadata is information about information objects

what is an information object?

what is an information object?

what is an information object?

what is an information object?

what is an information object?

what is an information object?

what is an information object?

what is an information object?

metadata is information about information objects

3 TYPES OF METADATA

3 TYPES OF METADATA•Administrative Metadata

Used to manage information objects

3 TYPES OF METADATA•Administrative Metadata

Used to manage information objects

•Descriptive MetadataUsed to discover and identify information objects

3 TYPES OF METADATA•Administrative Metadata

Used to manage information objects

•Descriptive MetadataUsed to discover and identify information objects

• Structural MetadataUsed to structure and exchange information objects

CROSS-CHANNEL ECOSYSTEMS

ecosystemscommunities of interacting organisms and their environment

ecosystemscommunities of interacting organisms and their environment

ecosystemscommunities of interacting organisms and their environment

PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP

multi-channelOne or more channels to complete objective

PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP

multi-channelOne or more channels to complete objective

PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP

multi-channelOne or more channels to complete objective

PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP

multi-channelOne or more channels to complete objective

PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP

cross-channelmust use more than one channel to complete objective

PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP

cross-channelmust use more than one channel to complete objective

PHONE WEBSITE SMS MAIL APPPHONE WEBSITE SMS MAIL APP

cross-channelmust use more than one channel to complete objective

In order to use more than one channel we must exchange information.

HOW DO WE EXCHANGE INFORMATION?

Excuse me, do you know where platform 15 is?

Désolé, je ne vis pas ici, juste de passage. Je ne

parle pas anglais. Qu'est-ce que vous cherchez?

Common Language

Common Language

Common Language

Common Language

Common Language

Common Language

Organization 1

Organization 2Organization 3

Organization 4

XML

Organization 1

Organization 2Organization 3

Organization 4

OASIS

Organization 1

Organization 2Organization 3

Organization 4

GOOD RELATIONS

Organization 1

Organization 2Organization 3

Organization 4

RDF

Organization 1

Organization 2Organization 3

Organization 4

Organization 1

Organization 2Organization 3

Organization 4

Lexiconthe words and phrases used in

an information exchange

Lexiconthe words and phrases used in

an information exchange

SemanticsThe meaning of the words and

phrases used

Lexiconthe words and phrases used in

an information exchange

SemanticsThe meaning of the words and

phrases used

SyntaxHow information is expressed

How do we document Lexicon, Semantics,

and Syntax?

Data Standardsdefine how data is captured and exchanged

Data Standardsdefine how data is captured and exchanged

Controlled Vocabularydefines semantics and syntax of words used in a domain

Data Standardsdefine how data is captured and exchanged

Controlled Vocabularydefines semantics and syntax of words used in a domain

Thesauripreferred terms, hierarchy and associative relationships

Data Standardsdefine how data is captured and exchanged

Controlled Vocabularydefines semantics and syntax of words used in a domain

Thesauripreferred terms, hierarchy and associative relationships

Taxonomyclasses, structure and hierarchy

Data Standardsdefine how data is captured and exchanged

Controlled Vocabularydefines semantics and syntax of words used in a domain

Thesauripreferred terms, hierarchy and associative relationships

Taxonomyclasses, structure and hierarchy

Ontologydomain representation, complex relationships

Organization 1

Organization 2Organization 3

Organization 4

Mental Model

End Users

Mental Model

LINKED OPEN DATA

Organization 1

Organization 2Organization 3

Organization 4

Organization 1

Organization 2Organization 3

Organization 4

Organization 1

Organization 2Organization 3

Organization 4

Organization 1

Organization 2Organization 3

Organization 4

Organization 1

Organization 2Organization 3

Organization 4

Organization 1

Organization 2Organization 3

Organization 4

WEB OF DATA

Google Images

Google Images

DBPedia

Google Images

DBPedia

Gracenote

Google Images

DBPedia

Gracenote

Concerts

Google Images

DBPedia

Gracenote

Concerts

DBPedia

Google Images

DBPedia

Gracenote

Concerts

DBPedia

Search Logs

DBPedia

SO WHERE DO WE START?

Organization 1

Organization 2Organization 3

Organization 4

Organization 1

Organization 1

1. Link metadata to Return On Investment (ROI)

Organization 1

“If I invest in this metadata thing, what’s it going to

do for me?”

Organization 1

Show how metadata enables:

Organization 1

Show how metadata enables:•Publishing across platforms (portals & intranets)

Organization 1

Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data

Organization 1

Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design

Organization 1

Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces

Organization 1

Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!

Organization 1

Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!•Rights management: Access, Security and Usage

Organization 1

Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!•Rights management: Access, Security and Usage•Persistence, findability & re-use in an enterprise

Organization 1

Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!•Rights management: Access, Security and Usage•Persistence, findability & re-use in an enterprise•Improved productivity and collaboration

Organization 1

Show how metadata enables:•Publishing across platforms (portals & intranets)•New products from new data•Content Strategy & Responsive Design •Consistency in User Interfaces•Fewer errors and less re-work... happier users!•Rights management: Access, Security and Usage•Persistence, findability & re-use in an enterprise•Improved productivity and collaboration

Link metadata to other projects!

Organization 1

“OK lets do it. Now what?”

Organization 1

2. Define your data

Organization 1

Defining your data:

Organization 1

Defining your data:

•Choose the right project

Organization 1

Defining your data:

•Choose the right project•Define what you need to define

Organization 1

Defining your data:

•Choose the right project•Define what you need to define•Get the right people involved

Organization 1

Defining your data:

•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate

Organization 1

Defining your data:

•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards

Organization 1

Defining your data:

•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards

Organization 1

Defining your data:

•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards•Document the work you’ve done

Organization 1

Defining your data:

•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards•Document the work you’ve done•Bake it into organizational policy

Organization 1

Defining your data:

•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards•Document the work you’ve done•Bake it into organizational policy•Small wins lead to big wins

Organization 1

Defining your data:

•Choose the right project•Define what you need to define•Get the right people involved•Iterate, iterate, iterate•Use existing standards•Use combinations of existing standards•Document the work you’ve done•Bake it into organizational policy•Small wins lead to big wins

You have to start somewhere!

Organization 1

“Now we know what we have. So what do we do with it?”

Organization 1

3. Build the infrastructure

Organization 1

Building the infrastructure:

Organization 1

Building the infrastructure:

•Choose the right project

Organization 1

Building the infrastructure:

•Choose the right project•Find partners in & outside the organization

Organization 1

Building the infrastructure:

•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges

Organization 1

Building the infrastructure:

•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets

Organization 1

Building the infrastructure:

•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets•Create machine readable XML schema based on definitions you’ve created

Organization 1

Building the infrastructure:

•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets•Create machine readable XML schema based on definitions you’ve created•Talk about what you are doing

Organization 1

Building the infrastructure:

•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets•Create machine readable XML schema based on definitions you’ve created•Talk about what you are doing•Show what you did

Organization 1

Building the infrastructure:

•Choose the right project•Find partners in & outside the organization•Identify existing & proposed data exchanges•Map differences between data sets•Create machine readable XML schema based on definitions you’ve created•Talk about what you are doing•Show what you did

Rome wasn’t built in a day!

Organization 1

4. Enjoy the journey.

Organization 1

4. Enjoy the journey.

Have Fun!

Organization 1

Thank you!

@AdamUngstadwww.ungstad.com