On why we should NOT focus on UX (IA Summit 2011, Denver + EuroIA 2010, Paris)
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Its striking how Nobel prize winning research seems to indicate how UX design is kind of missing the point. Particularly interesting, is how it illustrates the profound distinction between experience and memory. They act almost as complete opposites...
Transcript of On why we should NOT focus on UX (IA Summit 2011, Denver + EuroIA 2010, Paris)
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