2013 VolunteerMatch Client Summit Encore Presentation: In Case of Emergency

Engaging the Community in Disaster Response

Jim Starr Vice President

Volunteer Management

American Red Cross

Stacie Kronthal Vice President of Partnerships

Network for Good

Panelists: Facilitator:

Lauren Wagner Business Development Manager

VolunteerMatch

@Lauren_Lynn2

July 18, 2013

James Rooney Program Manager, Technology for Good

Microsoft

How To Ask Questions

• Type questions into the box on the

right side of the your screen

• Submit via Twitter to

@VM_Solutions using “#VMbpn”

• We will pose questions at the end of

the presentation

• A copy of the sides will be circulated

after the event

2

Panelists

3

In Case of Emergency

Engaging the Community in Disaster Response

Jim Starr Vice President, Volunteer Management

American Red Cross

Stacie Kronthal Vice President of Partnerships

Network for Good

James Rooney Program Manager, Technology for Good

Microsoft

Responding to Disasters

Quickly & Efficiently

• Overall Trends

• American Red Cross Engaging the

Community

• Microsoft Corporate Citizenship

Disasters (and December)

Dominates Giving

Source: Network for Good Giving Data

$0

$10,000,000

$20,000,000

$30,000,000

$40,000,000

$50,000,000

$60,000,000

Dec ‘09

Dec ‘10

Dec ‘11

Dec ‘12

Haiti EG Japan EQ

Hurricane Sandy

Oklahoma

Concentrated Giving Day 1-7

Hurricane Sandy: Similar Pattern

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

Hurricane Sandy: Top Charities

1. American Red Cross (62%)

2. Salvation Army

3. AmeriCares

4. Matthew 25: Ministries

5. Covenant House

6. Feeding America

7. Human Society of US

8. Save the Children

Hurricane Sandy: Key Trends

Employee Giving 17%

Social Good Platforms

34%

Media Sites 29%

Portal Giving

7%

Charity Websites

13%

• Average donation slightly higher

(domestic vs. international)

• More corporate response, especially for employees

(your bank, your credit card company etc.)

• Perfecting multichannel

(websites, mobile, social, TV, radio -- even ATMs!)

• Donate call to action spread quickly via social media

Sample Response Efforts

5 Steps to Effective Corporate Disaster Giving Campaigns

1. Decide When to Respond

2. Set the Response Scope

3. Choose Your Cause Partner(s)

4. Frame the Call to Action

5. Tell Your Story

Source: Network for Good eGuide

Superstorm Sandy Response

Over 6,500 of our volunteers were not volunteers prior to Sandy

Engaging Spontaneous Volunteers Reaching Us Reaching Them

www.redcross.org

What Spontaneous Volunteers Did

Shelter Operations

Volunteer Intake

Warehouse and

Logistics

Relief Supplies

Distribution Feeding

Client Case Work

Call Center

What We’re Doing • Shifting our focus

• Restructuring volunteer jobs and tasks

• Outreach pre-event

• Setting and managing expectations

• “Door to floor” in 30 minutes

• Training via online and mobile platforms

• Workforce training on spontaneous volunteer engagement

Microsoft’s Corporate

Response

Engage Community

Engage Employees

$1.5 MILLION INCLUDING MICROSOFT MATCH

Hurricane Sandy

Web

Social Media

E-mail

New Employee Orientation

Annual Giving Campaign

Engage Subsidiaries

BOSTON TRAGEDY - Local donations

- Local partnerships

- Local events

CHINA EARTHQUAKE - Local donations

- Local partnerships

Employee-led Initiatives

$1 MILLION INCLUDING MICROSOFT MATCH

Japan

Earthquake

& Tsunami

$29,000

Fishing

Sheds

Q&A

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• Type questions into the box on the

right side of the your screen

• Submit via Twitter to

@VM_Solutions using “#VMbpn”

Stay Informed

Blog: www.VolunteeringIsCSR.org

Twitter: @VM_Solutions

Newsletter: Monthly ‘Good Companies’

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Save the Date – September 10th

23

Engaging the Millennial Workforce

Tuesday Septebmer 10th, 2013

10-11 a.m. PT (1-2 p.m. ET)

Register here:

https://www1.gotomeeting.com/register/965487681

Featuring: Liz Maw CEO, Net Impact