Engaging the Community in Disaster Response - July 2013 VolunteerMatch BPN Webinar
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Transcript of Engaging the Community in Disaster Response - July 2013 VolunteerMatch BPN Webinar
2013 VolunteerMatch Client Summit Encore Presentation: In Case of Emergency
Engaging the Community in Disaster Response
Jim Starr Vice President
Volunteer Management
American Red Cross
Stacie Kronthal Vice President of Partnerships
Network for Good
Panelists: Facilitator:
Lauren Wagner Business Development Manager
VolunteerMatch
@Lauren_Lynn2
July 18, 2013
James Rooney Program Manager, Technology for Good
Microsoft
How To Ask Questions
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
• We will pose questions at the end of
the presentation
• A copy of the sides will be circulated
after the event
2
Panelists
3
In Case of Emergency
Engaging the Community in Disaster Response
Jim Starr Vice President, Volunteer Management
American Red Cross
Stacie Kronthal Vice President of Partnerships
Network for Good
James Rooney Program Manager, Technology for Good
Microsoft
Responding to Disasters
Quickly & Efficiently
• Overall Trends
• American Red Cross Engaging the
Community
• Microsoft Corporate Citizenship
Disasters (and December)
Dominates Giving
Source: Network for Good Giving Data
$0
$10,000,000
$20,000,000
$30,000,000
$40,000,000
$50,000,000
$60,000,000
Dec ‘09
Dec ‘10
Dec ‘11
Dec ‘12
Haiti EG Japan EQ
Hurricane Sandy
Oklahoma
Concentrated Giving Day 1-7
Hurricane Sandy: Similar Pattern
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
Hurricane Sandy: Top Charities
1. American Red Cross (62%)
2. Salvation Army
3. AmeriCares
4. Matthew 25: Ministries
5. Covenant House
6. Feeding America
7. Human Society of US
8. Save the Children
Hurricane Sandy: Key Trends
Employee Giving 17%
Social Good Platforms
34%
Media Sites 29%
Portal Giving
7%
Charity Websites
13%
• Average donation slightly higher
(domestic vs. international)
• More corporate response, especially for employees
(your bank, your credit card company etc.)
• Perfecting multichannel
(websites, mobile, social, TV, radio -- even ATMs!)
• Donate call to action spread quickly via social media
Sample Response Efforts
5 Steps to Effective Corporate Disaster Giving Campaigns
1. Decide When to Respond
2. Set the Response Scope
3. Choose Your Cause Partner(s)
4. Frame the Call to Action
5. Tell Your Story
Source: Network for Good eGuide
Superstorm Sandy Response
Over 6,500 of our volunteers were not volunteers prior to Sandy
Engaging Spontaneous Volunteers Reaching Us Reaching Them
www.redcross.org
What Spontaneous Volunteers Did
Shelter Operations
Volunteer Intake
Warehouse and
Logistics
Relief Supplies
Distribution Feeding
Client Case Work
Call Center
What We’re Doing • Shifting our focus
• Restructuring volunteer jobs and tasks
• Outreach pre-event
• Setting and managing expectations
• “Door to floor” in 30 minutes
• Training via online and mobile platforms
• Workforce training on spontaneous volunteer engagement
Microsoft’s Corporate
Response
Engage Community
Engage Employees
$1.5 MILLION INCLUDING MICROSOFT MATCH
Hurricane Sandy
Web
Social Media
New Employee Orientation
Annual Giving Campaign
Engage Subsidiaries
BOSTON TRAGEDY - Local donations
- Local partnerships
- Local events
CHINA EARTHQUAKE - Local donations
- Local partnerships
Employee-led Initiatives
$1 MILLION INCLUDING MICROSOFT MATCH
Japan
Earthquake
& Tsunami
$29,000
Fishing
Sheds
Q&A
21
• Type questions into the box on the
right side of the your screen
• Submit via Twitter to
@VM_Solutions using “#VMbpn”
Stay Informed
Blog: www.VolunteeringIsCSR.org
Twitter: @VM_Solutions
Newsletter: Monthly ‘Good Companies’
newsletter - Sign up on the
blog!
22
Save the Date – September 10th
23
Engaging the Millennial Workforce
Tuesday Septebmer 10th, 2013
10-11 a.m. PT (1-2 p.m. ET)
Register here:
https://www1.gotomeeting.com/register/965487681
Featuring: Liz Maw CEO, Net Impact