Email MarketingShutterfly

Laura KerimovaEmail MarketingMKTG 469 – Internet MarketingProfessor Ahrens

Audience Target Audience: Demographics • Single female, 20-30 years old• Married People w/ Children, Middle Class• Older People, Grandmother/Grandfather

Psychographics• Fun, Upbeat• Money Savers• Spontaneous/”Risk” Takers• Positive Personality• Family-Oriented

Header

Subject / From / ToSubject Line: What works well:• Curiosity

What does not work well:• Not straight forward enough

Different subject line:

“See what discounts you win by rolling the dice!”• Sparks curiouslty

From: Shutterfly• Add email

To: jbahrens2002@yahoo.com• Needs to be personalized• “Jan Ahrens”