E-BUSINESS

Camille IBARBOURE MBA 2

HOTEL DIRECT BOOKINGS

Table of Contents

Introduction

Presentation of 2 non-chain hotels in Paris

Are there website easy to find?

Are there website easy to use?

Are there website easy to book?

Conclusion : Are the hotel websites effective?

Introduction

For this research and analysis I chose to put myself

in the place of a customer whose expectation is to

book an hotel in Paris

My needs: a high standard quality hotel (4*), in the

center of Paris. Type of hotel : design and modern,

green hotel will be a plus.

As a consequence I found 2 non chain hotels : les

Jardins du Marais and the Sezz hotel.

Comparison hotel direct bookings

Les Jardins du Marais Paris-4*www.lesjardinsdumarais.com

Just ten minutes walk from the famous Place

des Vosges, the “Jardins du Marais” boutique

hotel is close to the Musée Picasso, the Maison

de Victor Hugo, the Carnavalet Museum and

the Opéra Bastille.

A peaceful and relaxing setting overlooking

private terraces and gardens.

The Art Deco style interior design features, and

luxurious furnishings

This central Paris 4 star hotel offers 265 rooms

and suites making it the ideal place to relax in

the French capital.

Hotel Sezz Paris-4*www.hotelsezz.com

The hotel Sezz is situated near the Eiffel Tower,

Palais de Tokyo and Musee du Quai Branly.

Rooms are stylishly designed and decorated, and

come fully equipped with all modern comforts

and elaborate bathrooms.

Noble and natural material, specially designed

furniture combined with contrasting tones exudes

a cosmopolitan and Zen-like atmosphere.

Acess to the hotel direct Website: easy to find?

The Brand Name: Hôtel du Marais

Rank 2 in Google search

results. The visibility of the

hotel is not efficient when using

Google search

The Brand Name: Sezz hotel

Rank 1 in Google search

results. The hotel direct

website is very easy to find

on Google search

By location: Les Jardins du Marais

The Jardins du Marais hotel is onlyranked 6 whenlooking on Google Maps at hotel 4* Paris which is a good ranked consideringthat there are many4* hotels in Paris.

By location: Sezz hotel

The hotel Sezz is only ranked 7 when looking on Google Maps at hotel paris 16 district.

The 3rd party sites: Les Jardins du Marais

The 3rd party sites: Sezz hotel

The other 'competiting' hotels

When typing« hotel designParis 75016 » onGoogle maps, thehotel Sezz isranked 2. Its maincompetitor is thehotel Pergolesewhich is ranked 1and is in the samelocation and is alsoa hotel design asthe Sezz hotel.

The other 'competiting' hotels

When typing « hotel

design Paris 75016 »

on Google maps, the

hotel Sezz is ranked

2. Its main competitor

is the hotel Pergolese

which is ranked 1

and is in the same

location and is also a

hotel design as the

Sezz hotel.

The other 'competiting' hotels

When typing « hotel

4* Paris » on Google

reasearch toolbar ,

the hotel Jardins du

Marais ranked 6.

THE COMPETITING

HOTELS

Conclusion

Were the hotels’ websites easy to find?

LES JARDINS DU MARAIS SEZZ HOTEL

By the brand name

By location

Visible in 3thrd Party sites

Are there a lot of competiting

hotels in the same category?

: Very efficient Efficient Not efficient

Are the direct website easy to use?

Les Jardins du Marais

Detailed toolbar with different access to the information

concerning the hotel.

Les Jardins du Marais

Easy acess to information : hotel rooms description, facilities…

Les Jardins du Marais

Online booking, detailed hotel rates

Sezz hotel

A website easy to use: detailed information concerning

rooms, facilities, location, pricing and event video

Conclusion

Were the hotels’ websites easy to use?

LES JARDINS DU MARAIS SEZZ HOTEL

Assess - ease of access to

'decision' information

Location of the hotel

Guestroom details

Ammenities - facilities

Pricing information

: Very efficient Efficient Not efficient

Are the rooms easy to book on the hotel

website?

Jardins du Marais: Booking engine

Booking assist booking engine

PRINCING AND CONDITIONS DETAILED

CLEARLY

Sezz hotel: Booking engine

On the sezz hotel direct website there is no booking engine. The

price are fixed according to the different periods (hight/low

season) and the type of room.

Conclusion Comparison of the 2 hotels websites

LES JARDINS DU MARAIS SEZZ HOTEL

Easy to find

Easy to use

Easy to book

: Very efficient Efficient Not efficient

THANK YOU FOR YOUR ATTENTION

Camille IBARBOURE MBA