Hotel direct bookingMonday 15 February

Comparison between two non-chain hotel websites.

Marion Fournaud

I Search Online comparisonCriteria La Pérouse, Nantes Hôtel Astoria,

NantesSearch by name Rank 3 Rank 14

Search by location

Rank 7 Rank 28

3rd party sites using the brand

1 « Booking.com » None

3rd party sites by location

4 websiteswww.booking.com,www.nantes-tourisme.com, www.expedia.fr, www.r.federal-hotel.com

8 websiteswww.venere.com,www.hotel.voyages-sncf.com,www.trivago.fr, www.voyagermoinscher.com 

Competitors with the same

location

9 competitors > 20 competitors

II Hotel website comparison

Located in the city center of Nantes,Two and three stars hotels.

The hotel website is more a guest description than hotelier’s one.The “L’Hôtel en 1 clic” gives to guests all the details they need.

Clear choices

Reservation

Yield management used

Pricing

Many promotions, last minute prices available.

L’hôtel en 1 clic

All the information details are here.

Location

Link to mappy, Online available map,

Guestroom

Services

No clear list is available, guest have to go on “L’hotel en 1 clic”

Pricing

Promotion not updated

Fixed rates

Congress date not available online

Guestroom

Services

No services description excluding breakfast and parking.

Situation

ComparisonCriteria La Pérouse, Nantes Hôtel Astoria,

NantesEasy to find Easy to find by location or

by name.Not very visible,•In the third page by location,•The name is already used for other hotels.

Easy to use Quite easy,Attractive.

Easy,Classic hotel website.

General information

Wrote like a story told by a guest.

Few information on the hotel and the situation.

Details “L’hotel en 1 clic” summarize everything and can be print.

No good and clear details.List of room equipment.

Easy to book Online booking2 languages availableOnline promotion

Online booking11 languages availableLack of date information

III Booking engine

Hotel website prices

Booking.com prices

Better price than third party website

Hotel website price

Booking.com price

Better price than third party website

Which is the best seller ?

The best seller is the Pérouse hôtel

• Interesting information• Original description• Useful printable summary• Appealing website• Good positioning on Google search