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Developing and Communicating YOUr Personal Brand

Indiana Wesleyan University Alumni Gathering5/13/14

Kate Burkhardt @k8_burkhardt

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“Brand is a noun. It is a verb. It may be about what we do. But overall, it is about what is in the

mind.” –Sudio Sudarsan

+Who am I?

+Brand

+Brands among us

+Why do you need a brand?

+5 Steps to Creating a Personal Brand1. Do some (me)search

What do people say about you? What words to friends and coworkers use to describe your

personality? Make lists of passions, interests, accomplishments, skills

+5 Steps to Creating a Personal Brand2. Develop a mission statement

Also list core values and goals for the future

+5 Steps to Creating a Personal Brand3. Make the abstract tangible

List skills and experiences that align with your mission statement and values

Update your resume accordingly

+5 Steps to Creating a Personal Brand4. Create a branding toolkit

LogoBusiness cardsSocial media

+5 Steps to Creating a Personal Brand5. Use social media as your mini-megaphone

+Tips for building your brand

1. Ask for a second opinion2. Commit to it3. One step at a time

+Questions?

kateburkhardt.com