Developing and Communicating YOUr Personal Brand
of 13
/13
-
Upload
katelyn-burkhardt -
Category
Self Improvement
-
view
269 -
download
11
Embed Size (px)
description
Create your personal brandi in 5 easy steps.
Transcript of Developing and Communicating YOUr Personal Brand
+
Developing and Communicating YOUr Personal Brand
Indiana Wesleyan University Alumni Gathering5/13/14
Kate Burkhardt @k8_burkhardt
+
“Brand is a noun. It is a verb. It may be about what we do. But overall, it is about what is in the
mind.” –Sudio Sudarsan
+Who am I?
+Brand
+Brands among us
+Why do you need a brand?
+5 Steps to Creating a Personal Brand1. Do some (me)search
What do people say about you? What words to friends and coworkers use to describe your
personality? Make lists of passions, interests, accomplishments, skills
+5 Steps to Creating a Personal Brand2. Develop a mission statement
Also list core values and goals for the future
+5 Steps to Creating a Personal Brand3. Make the abstract tangible
List skills and experiences that align with your mission statement and values
Update your resume accordingly
+5 Steps to Creating a Personal Brand4. Create a branding toolkit
LogoBusiness cardsSocial media
+5 Steps to Creating a Personal Brand5. Use social media as your mini-megaphone
+Tips for building your brand
1. Ask for a second opinion2. Commit to it3. One step at a time
+Questions?
kateburkhardt.com
