Post on 13-May-2015
Desktop as a Service – Building a profitable businessChris NixonCitrix Systems APACMay 23, 2011
Agenda
Cloud Computing – Today and Tomorrow
Desktop as a Service – How to add value
Live Demonstration – Personal Cloud
CSP – A program to make you more revenue
Get in the Game!! Next Steps
Cloud Computing is Evolving
Full IT Outsourcing
SaaS Industry Explosion
2020 $258 Billion
2011 $28 Billion
Forrester – BT 2010: IT’s Future In the Empowered Era, January 7, 2011
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Agenda
Cloud Computing – Today and Tomorrow
Desktop as a Service – How to add value
CSP – A program to make you more revenue
Live Demonstration – Personal Cloud
Get in the Game!! Next Steps
• Desktop = device• Corporate PC• Image & deploy• Fixed access• Allocated costs
2009 2010 2011 2012
• Desktop = service• Consumer devices• Self-service experience• Dynamic access• Usage-based costs
Vision for Desktop as a Service
How do I add value?
Differentiating and Building Out Your Offering
Provisioning
Infrastructure VMs
Web hosting
Web appsProductivity
apps
Business continuity
Line of business apps
DaaS
XenApp/XenDesktop
Cortex Control Panel
NetScaler
XenServer/Hyper-V
Hosted Shared Desktops
Branch Repeater
Differentiated experience Any device, anywhereIntegrated SaaS apps
DaaS – Desktop as a Service
How do I deliver a Windows 7 Desktop?Windows Server 2008 R2 Session Virtualization Windows 7 Desktop or Virtual Desktop (VDI)
Operating System One
Operating System Two
Windows RDS has up to 5x the scalability over VDI
• Default desktop delivered on Windows 2008 R2 is bland
• Lacks rich theme support
• Accessory apps are not available (Ex: Windows Media Player, Snipping tool,..)
• Citrix is providing tools to simplify the configuration of an enhanced desktop experience
Enhanced desktop experience
Windows Server increases the breadth of the solution
Xen
Ap
p d
rive
s d
epth
of
Ap
p D
eliv
ery
Better Together: Citrix and RDS
Citrix XenAppOn-Demand Application Delivery
Self ServiceApps
Any Device,
Anywhere
High Definition
Experience
Secure by
Design
Scalable by Design
Microsoft Windows Server Remote Desktop ServicesPresentation Virtualisation Platform
Single Instance
Management
Citrix Confidential - Do Not Distribute
Hosted Shared
Desktops and Apps
Hosted Personal
Desktops
User/Owner can…
• Pull all levers and turn all knobs
• Install Applications
• Install device drivers
• Exercise full admin rights to their OS
• Potentially blow up the system…
Hosted Personal Desktop
…without effecting other user desktops
Bundle the Services Around the Desktop
• Branded desktop experience• Bundled applications• Any device, anywhere access• Built in business continuity
Hosted Desktop
Microsoft Office
Hosted Exchange
Line of Business Apps
Dis
aste
r R
ecov
ery
Web
Hos
ting
Infr
astr
uctu
re S
ervi
ces
Messaging & Collaboration
Web & Data Hosting
Application Delivery
Virtualization SDK
Automation DelegationUser AccountManagement
Simplifying Cloud Services Management
Cortex Cloud Control Panel from CitrixSingle, self-service interface for provisioning apps, desktops and services from the cloud
Exchange,Sharepoint, RDS,
SQL Server, Dynamics CRM
OCSWeb
Data HostingHyper-V SDK
AutomationUser AccountManagement
Delegation
Support for Many Microsoft Technologies
Citrix Confidential - Do Not Distribute
Access Gateway
Branch Repeater
CitrixReceiver
XenDesktop
XenApp
XenServer
NetScaler
HDX
Delivery Network
Citrix Delivery CenterCSP Multi-tenantSaaS and DaaS
CSP Infrastructure
CSP SubscriberOffices and End-Points
CSP Dashboards and
Management
Citrix Enterprise Solutions – Built on Microsoft
Desktops
XenDesktop
Applications Servers
Microsoft Platforms
Citrix EnterpriseSolutions
XenApp
Networks
Essentials for Hyper-VBranch Repeater
NetScaler
AgendaCloud Computing – Today and Tomorrow
Desktop as a Service – How to add value
Live Demonstration – Personal Cloud
CSP – A program to make you more revenue
Get in the Game!! Next Steps
Live Demonstration – Personal Cloud with Citrix Receiver
snack dine create
“alert me”
“show me”
“empower me”
AgendaCloud Computing – Today and Tomorrow
Desktop as a Service – How to add value
Live Demonstration – Personal Cloud
CSP – A program to make you more revenue
Get in the Game!! Next Steps
CSP Program Overview
Products Qualification Benefits
Citrix Confidential - Do Not Distribute
Education & Promotion
Citrix Confidential - Do Not Distribute
Webinar in a Box
• Free GoToWebinar License
• Call Script
• Webinar Tips
• Copy Blocks
• Scripted Presentation
Emails
Citrix Confidential - Do Not Distribute
Marketing Communications
Citrix Confidential - Do Not Distribute
Social Media Marketing/Partnering
Citrix Confidential - Do Not Distribute
Case Studies and TCO/ROI Tools CSP TCO calculator
Training
https://www.citrix.com/English/mycitrix/content.asp?contentID=1689324
Technical Thought Leadership
Use CSP Hosting Solutions to deliverservices to subscribers
Provide the best hosting solution with the latest products
CSP Program Steps
Connect
Get Connected to your Citrix Distributor
SignUp
Complete the CSP Partner Agreement
certified administrator
StayCurrent
GoLive
GetTrained
www.citrix.com/csp
AgendaCloud Computing – Today and Tomorrow
Desktop as a Service – How to add value
CSP – A program to make you more revenue
Live Demonstration – Personal Cloud
Get in the Game!! Next Steps
Key Points
• Partners with a defined business plan achieve 100% more license revenues than partners who do not
• Partners with an active sales program make up more than 80% of all Citrix Subscription licenses
• Partners who use a ‘qualified sales lead’ approach achieve greater than 70% close rates
• Partners growing their Microsoft SPLA business make up more than 90% of the growth in the CSP program
Citrix Confidential - Do Not Distribute
Next Steps
• Review current subscribers and identify opportunities to extend reach with increased application sets & improved performance
• Contact your Newlease Account Manager to discuss how to become a Citrix Service Provider
• Whitepapers, Architecture & Scaling Guides• Download evaluation software via www.mycitrix.com• www.citrix.com/csp
Citrix Confidential - Do Not Distribute
Q&AQ&A