Overview

Creating and Presenting Strategic Plans

Great Businesses of the World

Apple USA

Coca Cola USA

Volkswagen Germany

Samsung Japan

Ryanair Ireland

Nestle Switzerland

Gucci Italy

H&M Sweden

How Firms Start and Evolve

Idea

Vision

ProductPerson Analysis ResultsStrategyFirm

How Firms Evolve

Firm

Idea

Vision

ProductFirm Analysis ResultsStrategy

How Firms Evolve

Firm

Idea

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An

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Firm

Product

Analysis

Results

Strategy

Process

Background

Business DefinitionBalance of Product Portfolio

How to compete:Scale

Quality

MarketsCompetitionLeadership

Assets

Implementation

VisionMissionGoals

Strategy

Completed last

ForecastsRisk

Section B.2.

Section B.3.

Section B.4.

Section B.1.

Section A.

Section A: Background to the strategic planA.1. Introduction A.2. Executive summary Section B.1. The overall strategic plan B.1. Mission, goals and strategy

B.1.1. MissionB.1.2. GoalsB.1.3. Strategies

Section B.2. The detailed strategic plan B.2.1. Defining the businessB.2.2. The product market portfolioB.2.3. Markets addressed

B.2.3.1. Product-Market niche analysisB.2.3.2. Customer group analysisB.2.3.3 Territory analysis

B.2.4. Competitive analysisB.2.4.1. Industry competitive analysisB.2.4.2. Firm competitive analysisB.2.4.3. Actual competitor analysis

B.2.5. LeadershipB..2.5.1. Behavioural analysisB.2.5.2. Leadership and changeB.2.5.3. Leadership measurement

B.2.6. Asset utilisation B.2.6.1. Overall asset utilisationB.2.6.2. ProductivityB.2.6.3. Financial performance

Section B.3. Forecasts and RiskB.3.1. Overall forecastsB.3.2. Risks

Section B.4. Implementation scheduleB.4.1. Implementation

The Skeleton Strategic Plan

Section B.2.

Section B.3.

Section B.4.

Section B.1.

Section A.

The end