Cpsp overview of the subject power point
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Transcript of Cpsp overview of the subject power point
Overview
Creating and Presenting Strategic Plans
Great Businesses of the World
Apple USA
Coca Cola USA
Volkswagen Germany
Samsung Japan
Ryanair Ireland
Nestle Switzerland
Gucci Italy
H&M Sweden
How Firms Start and Evolve
Idea
Vision
ProductPerson Analysis ResultsStrategyFirm
How Firms Evolve
Firm
Idea
Vision
ProductFirm Analysis ResultsStrategy
How Firms Evolve
Firm
Idea
Vi si o
n Pr o
du
ctPe
r son
An
al y
si sR
esu
lt sS
t rat e
gy
Firm
Product
Analysis
Results
Strategy
Process
Background
Business DefinitionBalance of Product Portfolio
How to compete:Scale
Quality
MarketsCompetitionLeadership
Assets
Implementation
VisionMissionGoals
Strategy
Completed last
ForecastsRisk
Section B.2.
Section B.3.
Section B.4.
Section B.1.
Section A.
Section A: Background to the strategic planA.1. Introduction A.2. Executive summary Section B.1. The overall strategic plan B.1. Mission, goals and strategy
B.1.1. MissionB.1.2. GoalsB.1.3. Strategies
Section B.2. The detailed strategic plan B.2.1. Defining the businessB.2.2. The product market portfolioB.2.3. Markets addressed
B.2.3.1. Product-Market niche analysisB.2.3.2. Customer group analysisB.2.3.3 Territory analysis
B.2.4. Competitive analysisB.2.4.1. Industry competitive analysisB.2.4.2. Firm competitive analysisB.2.4.3. Actual competitor analysis
B.2.5. LeadershipB..2.5.1. Behavioural analysisB.2.5.2. Leadership and changeB.2.5.3. Leadership measurement
B.2.6. Asset utilisation B.2.6.1. Overall asset utilisationB.2.6.2. ProductivityB.2.6.3. Financial performance
Section B.3. Forecasts and RiskB.3.1. Overall forecastsB.3.2. Risks
Section B.4. Implementation scheduleB.4.1. Implementation
The Skeleton Strategic Plan
Section B.2.
Section B.3.
Section B.4.
Section B.1.
Section A.
The end