Post on 22-Jan-2018
ROI of Listings and Reviews
PRESENTER: Kemal Demirhisar CO-PILOT: Josh Ades
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Connectivity Josh Ades Content Marketing Manager BUSINESS OBJECTIVES FOR CLIENTS: Provide marketers with engaging content that focuses on the specific needs of businesses that have physical locations BIO: - Former co-leader Los Angeles Hubspot user group - Joined Connectivity in 2014 to oversee content strategy - Creator of far too many bad dad jokes.
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Connectivity Kemal Demirhisar Solutions Engineer BUSINESS OBJECTIVES FOR CLIENTS: Provide technical guidance and expertise to all Connectivity prospects & customers throughout the sales process and beyond. BIO: - Content Management, Content Marketing and Local Listings / Reputation guru - Loves public speaking (from behind a computer screen) - Istanbul native
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Agenda 1. Get on Page 1 in Search 2. Google Loves Reviews &
Rewards You for Them 3. Quadruple Your New Leads 4. Track Traffic from Review Sites 5. Product Tour 6. Q&A
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Get on Page 1 in Search 1
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1. GET ON PAGE 1 IN SEARCH
59% of consumers use Google every month to find a local business.
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Anatomy of Search Results*
Paid Listings Local Listings Organic Listings Local Publishers (Organic Listings)
*Source: Linkmedia 360
1. GET ON PAGE 1 IN SEARCH
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1. GET ON PAGE 1 IN SEARCH
The more people that express interest in your website, the more likely Google is to rank it higher in organic traffic.
Unique clicks matter
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Google Loves Reviews & Rewards You for Them
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2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
It typically takes 5 reviews on Google to get stars to show. WHY DOES THIS MATTER? Searchers are more likely to click on results that display stars.
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2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
Online, Google is able to use its algorithm to rank websites and web pages. It is able to see site architecture, what other sites trust that site (inbound links), etc.
Google can see pretty much everything.
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2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
Online reviews are thought to make up 10% of how Google and other search engines decide to rank results.
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2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
Google relies on people to give it information through reviews and check-ins. It verifies your business location and that you are in business.
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2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
Reviews also provide a variety of keywords that may
help with SEO.
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2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM
You should know: Google is testing home service ads.
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Quadruple Your New Leads 3
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3. QUADRUPLE YOUR NEW LEADS
Listings +
Reviews
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3. QUADRUPLE YOUR NEW LEADS
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3. QUADRUPLE YOUR NEW LEADS
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3. QUADRUPLE YOUR NEW LEADS
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3. QUADRUPLE YOUR NEW LEADS
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3. QUADRUPLE YOUR NEW LEADS
How to find your current rankings • Google Adwords Keyword Planner • SEM Rush • KeywordSpy • SpyFu
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Track Traffic from Review Sites
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4. TRACK TRAFFIC FROM REVIEW SITES
DEFAULT:
Google Analytics will automatically track most local referral traffic
SOURCE: KISSMETRICS
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4. TRACK TRAFFIC FROM REVIEW SITES
STEP 1:
Set up UTM parameters
SOURCE: KISSMETRICS
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4. TRACK TRAFFIC FROM REVIEW SITES
STEP 2:
Set up goal tracking in Google Analytics
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4. TRACK TRAFFIC FROM REVIEW SITES
Track from the review site to whatever goal conversions you want to report on.
This could be anything from visiting a certain page, filling out a form or making a purchase.
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4. TRACK TRAFFIC FROM REVIEW SITES
FREE GUIDE:
Setting up Google Analytics for Local Businesses Next week!
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Product Tour 5
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Q&A