Connectivity Webinar: ROI of Listings and Reviews

ROI of Listings and Reviews

PRESENTER: Kemal Demirhisar CO-PILOT: Josh Ades

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Connectivity Josh Ades Content Marketing Manager BUSINESS OBJECTIVES FOR CLIENTS: Provide marketers with engaging content that focuses on the specific needs of businesses that have physical locations BIO: -  Former co-leader Los Angeles Hubspot user group -  Joined Connectivity in 2014 to oversee content strategy -  Creator of far too many bad dad jokes.

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Connectivity Kemal Demirhisar Solutions Engineer BUSINESS OBJECTIVES FOR CLIENTS: Provide technical guidance and expertise to all Connectivity prospects & customers throughout the sales process and beyond. BIO: -  Content Management, Content Marketing and Local Listings / Reputation guru -  Loves public speaking (from behind a computer screen) -  Istanbul native

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Tweet to Win $50 Gift Card

Follow us: @connectivityinc

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Agenda 1.  Get on Page 1 in Search 2.  Google Loves Reviews &

Rewards You for Them 3.  Quadruple Your New Leads 4.  Track Traffic from Review Sites 5.  Product Tour 6.  Q&A

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Get on Page 1 in Search 1

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1. GET ON PAGE 1 IN SEARCH

59% of consumers use Google every month to find a local business.

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Anatomy of Search Results*

Paid Listings Local Listings Organic Listings Local Publishers (Organic Listings)

*Source: Linkmedia 360


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The more people that express interest in your website, the more likely Google is to rank it higher in organic traffic.

Unique clicks matter

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Google Loves Reviews & Rewards You for Them

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2. GOOGLE LOVES REVIEWS & REWARDS YOU FOR THEM

It typically takes 5 reviews on Google to get stars to show. WHY DOES THIS MATTER? Searchers are more likely to click on results that display stars.

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Online, Google is able to use its algorithm to rank websites and web pages. It is able to see site architecture, what other sites trust that site (inbound links), etc.

Google can see pretty much everything.

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Online reviews are thought to make up 10% of how Google and other search engines decide to rank results.

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Google relies on people to give it information through reviews and check-ins. It verifies your business location and that you are in business.

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Reviews also provide a variety of keywords that may

help with SEO.

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You should know: Google is testing home service ads.

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Quadruple Your New Leads 3

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3. QUADRUPLE YOUR NEW LEADS

Listings +

Reviews

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How to find your current rankings •  Google Adwords Keyword Planner •  SEM Rush •  KeywordSpy •  SpyFu

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Track Traffic from Review Sites

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4. TRACK TRAFFIC FROM REVIEW SITES

DEFAULT:

Google Analytics will automatically track most local referral traffic

SOURCE: KISSMETRICS

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STEP 1:

Set up UTM parameters

SOURCE: KISSMETRICS

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STEP 2:

Set up goal tracking in Google Analytics

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Track from the review site to whatever goal conversions you want to report on.

This could be anything from visiting a certain page, filling out a form or making a purchase.

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FREE GUIDE:

Setting up Google Analytics for Local Businesses Next week!

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Product Tour 5

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Q&A

Connectivity Webinar: ROI of Listings and Reviews

Marketing

Transcript of Connectivity Webinar: ROI of Listings and Reviews