Social SoftwareFor The Enterprise

Alan Lepofsky, Director of Marketingalan.lepofsky@socialtext.com@Alanlepo and @Socialtext

Agenda• The Evolution Of Collaboration• What are “2.0” tools and culture all

about?• How does this apply in the business

world?• Quick Demo• Use Cases• Best Practices• Choosing A Vendor

Recording and sharing information is not new

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Rapid creation of content

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Consumer Adoption

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Still too individual

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Globally connected

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The Evolution Of Collaboration Personal (me) Targeted (you) Open (everyone)

2.0Spreadsheet

Word processor

Presentations

Enabler: PC

Dedicated clients

IRCBulletin Boards

Email/Groupware

Chat/Conferencing

Enabler: The Web

Suites and/or integration

BlogsWikis

Enabler: Culture of Sharing

“Social ___________”Photos, Videos

BookmarksSlides

FriendsBusiness Contacts

ActivityLocation

Web-based / Widgets

Where Is Your Company Today?

• Many organization are(stuck) working in a“1.0 style” today

• Have heard the buzzwords,but have not take action

• Struggling with thechallenges of movingforward, getting ahead

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So What Do We Need To Do?

web 2.0

social software

blogs

wikis

social networks

dashboards

widgets

enterprise 2.0

social computing

social media

Focus On People

Sharing is in our DNA

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At home and at work

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Everyone has a voice

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And breaking down the boundary between internal and external.I think there will always be some difference, but not what it once was

The walls are coming down and the doors are opening

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A transparent world

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Are you exposed?

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Wikis & Blogs Social Networks

Dashboards & Widgets

Solutions In The Consumer World

What can they tools do at work?

How do these apply in the business world?

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Help you know what needs time and attention

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Allow you to work together productively.

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Enable you to discover information and people

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Social Software Can Help

Collaboration

Attention

Discovery

Create/Re-use

Respond

Connections

Experts

CoordinateAggregate

Knowledge

Share

Participate

Email back and forth in an attempt to collaborate

Hard to find information and people

Rigid structure of traditional content systems, document systems & portals

Standalone implementation of multiple tools

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Demo

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?

Socialcalc

Use Cases

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Company wide• Conversation: provide a place where

everyone has a voice, and everyone can share ideas, bookmarks, pictures, news, …

• HR processes:– New hire on-boarding– Accounts payable– Benefit enrolments

Intranet 2

.0

Sales & Marketing• Event planning• Competitive intelligence• Best practices (lead gen, prospects, closing)• Customer / Account / Rep information• Tracking and metrics

Accelerate sales cycles & win-rate

Dev / QA / Support

• Feature planning• Release schedules / milestone reports• Problem reports, bug tracking / fixing• Knowledge Base• Product Documentation

Reduce time-to-resolution / implementation

External• Vendor Relationships (ex: Press Relations)

– Improve communication

• Business Development & Partner Programs– Grow channel revenue

• Professional Services & Client Relations– Increase customer satisfaction

Personal

• Information repository

• Journal

• Task list

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Collaboration+

Social Networking

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Transition slide to best practices

Best Practices For Success

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Choose the right tool

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In the flow

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Reduce The Learning Curve

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Define clear targets

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Set achievable goals

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Provide structure

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Develop Trust

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Don’t force people in a direction

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Let them form groups, not corporate hierarchies

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Culture will follow

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Choosing the right vendor

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Seamlessand

integrated

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Secure

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Reliable

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Friendly

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Review

“2.0” = Participation and Sharing

Attention, Collaboration, Discovery

Use best practices for success

Choose the right vendor

If you’d like our white paper on evaluating collaboration, please leave me your business card.

Signup for your free trial at www.socialtext.com

Email me if you have any questionsalan.lepofsky@socialtext.com

Follow @Socialtext

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