Color Of Money Monetization of emotion

By Max Skibinsky

Kaleidoscope: fashion inspired

1. Platonic Labels

ARPU

Social media MAU

ARPU

Gamefication

DAU

ARPU

Social media MAU

ARPU

Gamefication

DAU

ARPU DAU

MAU

ARPU

- No way, bitches! Aristotle

[ according to Wikipedia, during next 3 hours ]

New knowledge?

Example 1: Are they games?

Are they games?

Are they games?

Games are Series of interesting decisions

-Sid Meier

Are they games? No decisions, no penalties, no failure

no storyline, no conclusion

Just endless flow

Example 2: virtual goods?

Knighthood

Knighthood message

Queen cersei is a total ho!!!

Queen cersei is a total ho!!! Respond for $3?

Knighthood message

Queen cersei is a total ho!!!

I never took money for it!!! Respond for $5?

Knighthood message

Queen cersei is a total ho!!!

I never took money for it!!!

Mom??!!! Respond for $10?

Knighthood message

virtual goods?

not exactly “games” It’s not only “virtual goods”

FREE your mind!

2. POST tech

Jobs-ian vs. Gates-ian

Post Tech

•  Fully Jobs-ian world now • Everybody ó everybody | 24/7 •  Tech is invisible plumbing • World wide lattice of emotions • Emotions propagate instantly

Keyword?

Emotion

40 years later Tech: we got it!

Better platonic label

shared emotional experiences*

* via technology channels Old labels are obsolete: “web app”, “mobile app”, “social media”, etc

$50 Beat it

New game

[old] tech limits is the only driver of the model

New “invisible” tech

flow of emotions in the lattice

No old rules, no old boundaries

Re-invent everything

3. Monetization of emotion

I’m consistent I’m creative

I’m TALANTED I’m successful

I’m rich

I

Love me! I pay attention to you

My (X) Is longer I like you

I’ll help you

II

I serve the cause We got your back

One for ALL & All for one I’m part of the BIG thing

We are together

IX

we are family!

l

Creating & changing habbits

BJ Fogg, phD

bjfogg.com

behaviorgrid.org

Fogg Behavior Grid

Emotional experience cloud

Digital habits

The big finale

Ignore old labels! (bitches)

Make & sell emotional experiences

understand the flow

max@skibinsky.com facebook.com/lordmax startup-russia.com Kalei.do

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