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Color of Money (Monetization of Emotion) - Max Skibinsky, Founder at Inporia
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Color Of Money Monetization of emotion By Max Skibinsky
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Max Skibinsky, Founder of Inporia and former Founder of Hive7 (acquired by Playdom), presented at our SF Game Monetization event on May 9th, 2012. Check out the SF Game Monetization meetup: http://www.meetup.com/SFGameMonetization/ In this presentation, Max talks about the key to monetizing games is by tailoring the purchases to a player's emotions.
Transcript of Color of Money (Monetization of Emotion) - Max Skibinsky, Founder at Inporia
Color Of Money Monetization of emotion
By Max Skibinsky
Kaleidoscope: fashion inspired
1. Platonic Labels
ARPU
Social media MAU
ARPU
Gamefication
DAU
ARPU
Social media MAU
ARPU
Gamefication
DAU
ARPU DAU
MAU
ARPU
- No way, bitches! Aristotle
[ according to Wikipedia, during next 3 hours ]
New knowledge?
Example 1: Are they games?
Are they games?
Are they games?
Games are Series of interesting decisions
-Sid Meier
Are they games? No decisions, no penalties, no failure
no storyline, no conclusion
Just endless flow
Example 2: virtual goods?
Knighthood
Knighthood message
Queen cersei is a total ho!!!
Queen cersei is a total ho!!! Respond for $3?
Knighthood message
Queen cersei is a total ho!!!
I never took money for it!!! Respond for $5?
Knighthood message
Queen cersei is a total ho!!!
I never took money for it!!!
Mom??!!! Respond for $10?
Knighthood message
virtual goods?
not exactly “games” It’s not only “virtual goods”
FREE your mind!
2. POST tech
Jobs-ian vs. Gates-ian
Post Tech
• Fully Jobs-ian world now • Everybody ó everybody | 24/7 • Tech is invisible plumbing • World wide lattice of emotions • Emotions propagate instantly
Keyword?
Emotion
40 years later Tech: we got it!
Better platonic label
shared emotional experiences*
* via technology channels Old labels are obsolete: “web app”, “mobile app”, “social media”, etc
$50 Beat it
New game
[old] tech limits is the only driver of the model
New “invisible” tech
flow of emotions in the lattice
No old rules, no old boundaries
Re-invent everything
3. Monetization of emotion
I’m consistent I’m creative
I’m TALANTED I’m successful
I’m rich
I
Love me! I pay attention to you
My (X) Is longer I like you
I’ll help you
II
I serve the cause We got your back
One for ALL & All for one I’m part of the BIG thing
We are together
IX
we are family!
l
Creating & changing habbits
BJ Fogg, phD
bjfogg.com
behaviorgrid.org
Fogg Behavior Grid
Emotional experience cloud
Digital habits
The big finale
Ignore old labels! (bitches)
Make & sell emotional experiences
understand the flow
[email protected] facebook.com/lordmax startup-russia.com Kalei.do
Must Read
• Fooled by Randomness, Black Swan, • On Intelligence, Incompleteness • Guns, Germs & Steel, Collapse • The Red Queen • Poor Charlie Almanac Ubiquity • Evolution of Cooperation • Nexus • Social Atom • The Wisdom of the Crowds
• Tipping Point • The Blind Watchmaker • The God Dellusion • Genome • Elegant Universe • The Trouble with Physics • The Road to Reality • Freakonomics
