KREATIO Monetization Framework
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Transcript of KREATIO Monetization Framework
Deepak Kumar <[email protected]>
November 2010
KREATIO Monetization Framework
Content Monetization Across New Media
Unsuccessful vs Successful
© 2010 Srishti Software Applications Pvt. Ltd
Monetization in Past• Historically Media companies earned by:
– Advertisements
– Subscriptions / Retail sale
– Commerce
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© 2010 Srishti Software Applications Pvt. Ltd
Unsuccessful New Media Companies• For unsuccessful new media companies, earnings are limited to
historical revenue models.
• In other words, they are trying to extend the models that made them successful in print or telecast.
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© 2010 Srishti Software Applications Pvt. Ltd
Successful New Media Companies• For successful new media companies, revenues from historical
revenue models are not more than 70%.
• Other revenue channels make up for the rest.
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Earning Money in New Media
© 2010 Srishti Software Applications Pvt. Ltd
Core Strategies• Attract more users and visitors
• Keep users on site for longer
• Enhance revenue per page
• Encourage data collection
• Monetize data
• Encourage user participation
• Earn from content and functionality
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© 2010 Srishti Software Applications Pvt. Ltd
Attract More Users and Visitors • Uncluttered page designs
• Proper Search Engine Optimisation
• RSS feeds
• Email newsletters
• Custom alerts
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© 2010 Srishti Software Applications Pvt. Ltd
Attract More Users and Visitors• RSS for search
• Cross site promotions
• Content recommendations across group
• Social media - Twitter, Facebook, Linkedin groups etc.
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© 2010 Srishti Software Applications Pvt. Ltd
Keep Users on Site for longer• Multiple navigation options -
categories, sections, tags, authors, search, content-types, etc.
• Popular topics
• Bread crumbs
• Most popular stories
• Tag clouds
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© 2010 Srishti Software Applications Pvt. Ltd
Keep Users on Site for longer• Related content - in relation to
current article
• Content recommendation based on user behaviour
• Usable search
• Allow user participation
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© 2010 Srishti Software Applications Pvt. Ltd
Enhance Revenue Per Page• Different ad-models - CPM,
CPC, Text, Overlays, etc.
• Recommendations for Events, Seminars and Training
• 3rd party product promotions
• Provide opportunity for job applications
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© 2010 Srishti Software Applications Pvt. Ltd
Enhance Revenue Per Page• Encourage users to share their
details
• Lead generation - CPL
• Teaser ring-fenced content
• Audio/Video pre/post rolls, Video overlays
• Charge for content
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© 2010 Srishti Software Applications Pvt. Ltd
Encourage Data Collection• Personalisation
• Free trials
• Adaptive content access
• Content alerts
• Newsletters
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© 2010 Srishti Software Applications Pvt. Ltd
Encourage Data Collection• Free-wall
• Free items worth value - whitepapers, webinars etc.
• Comments and ratings
• Forums
• Directories
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© 2010 Srishti Software Applications Pvt. Ltd
Monetize Data • Leads - CPL
• Behavioural ad-targeting
• List rentals
• Create new products
• Better ad-rates - think controlled circulation
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© 2010 Srishti Software Applications Pvt. Ltd
Monetize Data• Sponsorships
• Events, seminar, training promotion
• Product targeting
• Dynamic content suggestions
• Sell statistical data
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© 2010 Srishti Software Applications Pvt. Ltd
Encourage User Participation• Write comments
• Rate articles
• Voting
• Create user profiles
• Allow personalisation
• Upload images and videos
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© 2010 Srishti Software Applications Pvt. Ltd
Encourage User Participation• Collaborative articles - wiki
• Guest articles
• Social media integration
• Forward to a colleague
• Save to personal folder
• Competitions
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© 2010 Srishti Software Applications Pvt. Ltd
Earn from Content and Functionality• Syndicate content from
others
• Earn from someone else’s content
• Earn from blogs and forums
• Put advertisements on your RSS feeds
• Directories
• Syndicate / license your content to others
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© 2010 Srishti Software Applications Pvt. Ltd
Earn from Content and Functionality• Directory of “your users”
• Site licenses
• Centralised user profile
• Surveys
• Paid data collection
• 404 pages
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About Srishti
© 2010 Srishti Software Applications Pvt. Ltd
Srishti - Accolades• A NASSCOM Emerge 10 company under Emerge Products for the year
2010.
• Honoree in the Technology Fast 50 India 2009 Program conducted by Deloitte.
• Honoree in the NASSCOM EMERGE 50 Software category for the year 2009.
• “For demonstrating excellence and growth in the IT channel business" - Channel World, Fast Track 100 Awards, Honoree 2008.
• "Consistently among the top 100 IT innovators in India" - NASSCOM Survey, 2007.
• "One of the top SIX innovative IT companies in India" - NASSCOM, 2005.
• "Among the FIVE most promising Indian IT companies to look out for" - Information Week, 2005.
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© 2010 Srishti Software Applications Pvt. Ltd
Srishti - Brief Facts• Founded in 1997 and headquartered in Bangalore.
• An ISO 9001:2008 certified company.
• Rated SE 1A, highest possible, by ONICRA Performance and Credit rating.
• KREATIO is a platform for Content Monetization, Management & Plublishing, delivering fully functional web sites accessible over all New Media channels (Web, Mobile, eReaders, iPad, and others).
• Please visit http://www.kreatio.in to learn more about Srishti and KREATIO.
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© 2010 Srishti Software Applications Pvt. Ltd
Notes
Disclaimers:– This presentation uses many screen-shots from popular websites. These are for illustration purposes only and do not indicate any affiliation with Srishti or KREATIO.– All brands and trademarks are properties of their respective owners.– If you are copyright owner of any of the images used in this presentation and will like it to be removed, please email removal request to <[email protected]>.
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