Post on 10-Jan-2017
Jeff Ciecko - @CKGolfSolutions
About - CK GolfCell Phone policy & questions
@ckgolfsolutions
Past work experience ~ About Me
How I got into Social Media & Internet Marketing
Our Team
The Internet & Marketing = Sales
Five Pillars
What’s your job?
Internet Marketing Has Changed the Sales Game!
Sales is not a dirty word!
Why I love the Internet?
Customer Service!?! vs Sales!!
“The difference between try and triumph is just a little umph!” – Marvin Phillips
Sales/ Marketing (Titles)Question: How many outbound phone calls do you make a week to tournaments, events or meetings that you hosted in the past one to three years who didn’t return this year?
Question: Do you follow #hashtags for people talking about golf or weddings in your area?
Question: What is your Facebook unique URL?
Question: How many meet-up.com groups are your a member of and how many meet ups per week do you attend.
Question: Last month you sent an e-newsletter with a wedding promotion, how many people clicked the link?
What is Marketing?“Marketing is largely becoming about algorithms, instead of
catchy jingles. How it’s become about optimization instead of ‘grand openings’ or ‘launch dates’. Data instead of instinct.”
~ Julien Smith
“Marketing is not advertising… it is strategically promoting your goods and services that you are SELLING and it’s never
been easier using the internet and mining the data!” ~ Jeff Ciecko, CK Golf
Data Mining“Internet sales and marketing involves using different tools, such as social media, e-newsletters and your website to engage and move people through the sales process. You use the data that consumers are putting out through the above channels to connect, engage and move them through the sales funnel”.
“If you do the same thing over and over again, how can you expect different results?” - Albert Einstein
The Sales Process(es)
The Five Pillars of Internet Marketing to Grow $$$
#1 - Website Sales
If It’s Not Clickable…
Website Data Mining
Website Data Mining
Website Data Mining
#2 - E-Newsletter Sales
E-Newsletter Data Mining
#3 - Social Media Sales Data & Hashtags
What’s a #HashtagA #Hashtag turns words or a series of words into searchable links. This allows you to organize content and track discussion topics based on those keywords.
If you wanted to post about this conference, you would include #NGCOACanada or #GBCCanada in your Tweet, Facebook post or Instagram picture to join the conversation.
Use of #HashtagsWhy #Hashtags…
Facebook (1.4B+)
Google+ (353M+)
Instagram (300M+)
Twitter (300M+)
Pinterest (100M+)
Over use!
Data Mining on Social
#4 - Mobile AppsBells and Whistles
Marketing Your App
Push
ROI
Gallus Golf
#5 - E-Commerce
Online Purchasing ($279B U.S.)
Online Sales (62% monthly)
Golf Course Events
Golf EMS
Mobile Sales
Mobile Sales
Mobile ViewingGoogle: https://www.google.com/webmasters/tools/mobile-friendly/
Mobile Viewing ~ Web
Mobile Viewing ~ Newsletters
Mobile Viewing ~ Social
Opportunity Pillars
Meet-Up.com
.golf domains
Launched 2015
Why you should consider it
ckgolf.ca or ck.golf
Pricing
5 Pillars of Internet Marketing to Generate More Sales
Website (The Hub)
E-newsletter (Clicks)
Social Media (Data Mining)
Apps (Push Notifications)
E-commerce (Online Shopping)
Best Practices
Marketing, the Internet & Sales are not
TASKS
they are everything to grow your business and increase your REVENUE!
Thank You!!Web: ckgolf.ca
Twitter: @CKGolfSolutions
facebook.com/ckgolf
Instagram: ckgolfsolutions
Also: Google+ | LinkedIn | Path | Vine | Swarm | Pinterest | Flickr
Or: 604-506-2226 | jeff@ckgolf.ca
Questions?
Have a great conference :)
#NGCOACanada @CKGolfSolutions