How to Generate ROI With Influencer Content

The Content Engine for Brands & Agencies

2016

REVFLUENCE IS THE CONTENT ENGINE FOR CONSUMER BRANDS

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Highly-Engaging, Trusted Content

A Targeted Audience of Poten@al Customers

THE TWO MOST IMPORTANT THINGS FOR EVERY CONSUMER BRAND

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CONTENT IS CRUCIAL IN TODAY’S CUSTOMER JOURNEY

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The average consumer engages with 11.4 pieces of content before making a purchase

PurchasingDecision

Sources: Forrester Research Ready to Get Started? Schedule a Demo











GOOD CONTENT IS ENGAGING CONTENT

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In today’s world, tradiDonal ad media is ignored in favor of naDve content on social media channels

Fact: Social media pla:orms are the top 3 of 5 viewed apps and channels

among today’s consumers

Fact: Over 95% of ads are skipped or ignored

Brands must become part of the content on social media, where consumers are most engaged

Julia Engel

Sources: eMarketer Ready to Get Started? Schedule a Demo











… AND INFLUENCER CONTENT IS THE MOST ENGAGING

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Because influencers have trusted audiences and authenHc content, they are the perfect markeHng vehicle for authenHc brand messaging

• 90% of consumers trust influencer recommendaDons

• Brands generate an average of $6.50 per $1 spent on influencers

• 84% of marketers plan to launch influencer markeDng campaigns this year

• Influencers are even 75% cheaper than tradiDonal studio shoots

Sources: eMarketer, Forrester Research, Huffington Post Ready to Get Started? Schedule a Demo











BUT TRADITIONAL INFLUENCER MARKETING DOESN’T SCALE

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Most brands fail at influencer markeHng because it’s hard to generate consistent ROI

Finding the right influencers is hard

Managing and tracking campaigns is tedious

Influencer audiences aren’t scalable

There are over 200,000 influencers on social

media, which ones will make an impact?

CoordinaHng hundreds of individual collaboraHons

is Hme-consuming

How can you reach a targeted audience of

tens of millions of consumers?












THE REVFLUENCE SOLUTION

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Revfluence solves the biggest challenges of content creaHon and influencer management

Customized influencer communi;es

Automated process for coordina;ng and tracking

Na;vely amplify influencer content

Our machine learning & segmentaHon on 200,000 influencers helps match the perfect influencers

for any campaign

Customized CRM & tracking allows you to generate content with

hundreds of influencers on a single dashboard

Have influencers sponsor posts directly through Facebook’s ads API for

unlimited amplificaHon & reach












FINALLY, A REPEATABLE, HIGH-ROI CONTENT ENGINE

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Revfluence streamlines the process of creaHng, opHmizing and distribuHng the highest performing content, resulHng in consistent ROI month aWer month

3) Amplify highest performing content via na@ve channel ads

1) Generate new content from targeted influencers

2) Automa@cally measure ROI to iden@fy high-performers

With amplificaDon

Without amplificaDon

REAC

H

TIME












HOW REVFLUENCE HELPS BRANDS & AGENCIES SCALE

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Self-Service w/ 100% Transparency Sophis;cated Discovery Engine Customized CRM Groups

Creator Collabora;on Toolkit Full Repor;ng & Analy;cs Na;ve Amplifica;on

AcHvate campaigns with direct access to influencers, without the

middleman

Matching algorithm helps you find the perfect influencers for any

campaign

Build personalized groups of influencers based on industry, content, locaHon and quality

Create, manage and automaHcally track completely customizable

campaigns with a full suite of tools

Custom dashboards to share results on awareness, audience composiHon,

traffic and conversions

Exclusive access to creators allows you to boost content organically

through influencer accounts












SOPHISTICATED DISCOVERY ENGINE

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IdenHfy the best influencers from a database of 200,000+ based on every dimension

• Audience demographics & interests

• Content style / quality / type

• Industry, keyword & loca@on filters

• Social channel reach

• In-depth follower analysis












CUSTOMIZED INFLUENCER NETWORKS FOR EACH CAMPAIGN

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Build a personalized influencer community in seconds by inviHng them with a single click












TRUE INFLUENCER RELATIONSHIP MANAGEMENT

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Easily manage a network of 10 to 1000 influencers with our customized collaboraHon toolkit

• Responding & nego@a@ng proposals

• Se^ng guidelines and reminders

• Shipment tracking

• Content reviews

• Automa@c post tracking

CRM screenshot












ALL-IN-ONE ANALYTICS DASHBOARD

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Visualize your enHre campaign and track ROI on a single, beauHful dashboard

• Impressions & engagements

• Audience breakdown by demographic & interest

• Conversion tracking & web traffic

• Comment sen@ment

• Follower acquisi@on

• Social listening for earned media












PROPRIETARY CONTENT AMPLIFICATION ENGINE

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Revfluence’s exclusive access to influencer ad accounts enables marketers to amplify any piece of content by buying media directly through the influencer

ORIGINAL POST AMPLIFIED POST with $1,000 Spend

With amplificaDon

Without amplificaDon

REAC

H

TIME












CASE STUDY: LEADING MENSWEAR BRAND

This brand increased their ROI on Facebook and Instagram ads by 18% on a $200,000 monthly budget by leveraging Revfluence’s content creaHon + opHmizaHon engine


• Increased monthly revenue by $54,000 on Facebook

• 50 pieces of content created per month

• 12% lower CPA than standard content + Facebook ads

• 5% greater customer LTV on traffic than standard content + Facebook ads

http://www.meetme.so/revfluence_ads










THE SCALABLE, HIGH-ROI CONTENT ENGINE FOR TODAY’S BRAND

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Revfluence's plaaorm enabled us to reach huge audiences for a frac@on of the cost and we've been able to efficiently scale our influencer marke@ng” - MeUndies

“

Revfluence saves my team countless hours per campaign by organizing and tracking everything.” - Blue Wheel Media

“The perfect plaaorm for marketers who value efficiency. Revfluence truly streamlines the process.” - Sole Society

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HOW TO GET STARTED WITH REVFLUENCE

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Self-Service Plaaorm

Flat monthly fee

Unlimited access to over 200,000

influencers

Full collaboraHon toolkit

Tracking & AnalyHcs

Premium Subscrip@on

Full-service coordinaHon and

management

Guaranteed monthly targets &

minimums

Month-to-month ROI opHmizaHon

NaHve content amplificaHon












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Ready to get started?

Eric Lam Co-Founder [email protected]

Anand Kishore Co-Founder [email protected]

Cody Liebman Director of BD [email protected]

www.revfluence.com

Want to chat instead? Schedule a Demo

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How to Generate ROI With Influencer Content

Marketing

Transcript of How to Generate ROI With Influencer Content