CK Golf Internet Marketing to Generate Sales and Improve ROI

Jeff Ciecko - @CKGolfSolutions

About - CK GolfCell Phone policy & questions

@ckgolfsolutions

Past work experience ~ About Me

How I got into Social Media & Internet Marketing

Our Team

The Internet & Marketing = Sales

Five Pillars

What’s your job?

Internet Marketing Has Changed the Sales Game!

Sales is not a dirty word!

Why I love the Internet?

Customer Service!?! vs Sales!!

“The difference between try and triumph is just a little umph!” – Marvin Phillips

Sales/ Marketing (Titles)Question: How many outbound phone calls do you make a week to tournaments, events or meetings that you hosted in the past one to three years who didn’t return this year?

Question: Do you follow #hashtags for people talking about golf or weddings in your area?

Question: What is your Facebook unique URL?

Question: How many meet-up.com groups are your a member of and how many meet ups per week do you attend.

Question: Last month you sent an e-newsletter with a wedding promotion, how many people clicked the link?

What is Marketing?“Marketing is largely becoming about algorithms, instead of

catchy jingles. How it’s become about optimization instead of ‘grand openings’ or ‘launch dates’. Data instead of instinct.”

~ Julien Smith

“Marketing is not advertising… it is strategically promoting your goods and services that you are SELLING and it’s never

been easier using the internet and mining the data!” ~ Jeff Ciecko, CK Golf

Data Mining“Internet sales and marketing involves using different tools, such as social media, e-newsletters and your website to engage and move people through the sales process. You use the data that consumers are putting out through the above channels to connect, engage and move them through the sales funnel”.

“If you do the same thing over and over again, how can you expect different results?” - Albert Einstein

The Sales Process(es)

The Five Pillars of Internet Marketing to Grow $$$

#1 - Website Sales

If It’s Not Clickable…

Website Data Mining

#2 - E-Newsletter Sales

E-Newsletter Data Mining

#3 - Social Media Sales Data & Hashtags

What’s a #HashtagA #Hashtag turns words or a series of words into searchable links. This allows you to organize content and track discussion topics based on those keywords.

If you wanted to post about this conference, you would include #NGCOACanada or #GBCCanada in your Tweet, Facebook post or Instagram picture to join the conversation.

Use of #HashtagsWhy #Hashtags…

Facebook (1.4B+)

Google+ (353M+)

Instagram (300M+)

Twitter (300M+)

Pinterest (100M+)

Over use!

Data Mining on Social

#4 - Mobile AppsBells and Whistles

Marketing Your App

Push

ROI

Gallus Golf

#5 - E-Commerce

Online Purchasing ($279B U.S.)

Online Sales (62% monthly)

Golf Course Events

Golf EMS

Mobile Sales

Mobile ViewingGoogle: https://www.google.com/webmasters/tools/mobile-friendly/

Mobile Viewing ~ Web

Mobile Viewing ~ Newsletters

Mobile Viewing ~ Social

Opportunity Pillars

Meet-Up.com

.golf domains

Launched 2015

Why you should consider it

ckgolf.ca or ck.golf

Pricing

5 Pillars of Internet Marketing to Generate More Sales

Website (The Hub)

E-newsletter (Clicks)

Social Media (Data Mining)

Apps (Push Notifications)

E-commerce (Online Shopping)

Best Practices

Marketing, the Internet & Sales are not

TASKS

they are everything to grow your business and increase your REVENUE!

Have a great conference :)

#NGCOACanada @CKGolfSolutions

CK Golf Internet Marketing to Generate Sales and Improve ROI

Education

Transcript of CK Golf Internet Marketing to Generate Sales and Improve ROI