Samir PalnitkarVP , Customer Success

ShopSocially

Oct 1, 2014

Presenters:

Nathan DixonCustomer Success Manager

ShopSocially

5 Must-Have Strategies to Boost Conversion, Get Referrals, and

Generate 10x ROI

Introductions

Friend Recommendations are 7X more trusted

5 Must-Have Strategies for 10X Social ROI

Best practices to maximize ROI

Q&A

Agenda

i

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10XROI

Comprehensive Social Commerce Platform Started in 2010 500+ customers Focused on generating ROI

LinkShare Technology

Genius Award

Most promising private companies

2013

Featured in a recent Social Commerce case

study

Top StartupAward

Ask-a-Friend

Refer-a-Friend

Get-a-Fan

Social Connect

Social Login

Viral Offer Sharing

Viral Flash SaleShare-a-Purchase

Share-on-Mobile

Shopping Community

Product StoriesSocial SEO

Share-and-Win

Get-an-Email

Photomonials

Friend Recommendations are The Most Powerful Advertisements

Word-of-mouth has always been the most trusted media

The influence of what we buy is shifting from ads to friends

*Source: Forrester Research.Inc

5 Must-Have Strategies for 10X Social ROI

1. Move to Viral Email Acquisition

2. Drive Customer Acquisition via Referral Programs

3. Encourage Visual Commerce by Converting Selfies into Sales

4. Use Social Login to Increase Conversions

5. Increase Loyalty by Rewarding Customers for Social Actions

Move to Viral Email Acquisition

Strategy 1

Viral Email Acquisition via Facebook Connect

Replace email input with Facebook Connect Capture verified emails, rich profile data and add instant social virality 3X more effective than traditional email acquisitions

Rich Social Profile Acquisition

Collects rich social profile data of user Information gathered is of age, gender, location, birthday, interests,

friends, friends interests, etc.

UGG will receive the following info: your public profile, friend list, email address, relationships, birthday, interests, current city, likes and your friend’s relationships,

birthdays, interests and likes

Each subscriber also creates a Facebook post Friends look at the post and become subscribers too This circle expands virally

Email Acquisition Goes Viral

Generate Deep Social Insights

Track back referral clicks to identify social influencers for your brand Generate deep insights into social persona of your customers

Drive Customer Acquisition via aReferral Program

Strategy 2

Reward Users for Referrals via Website & Email

Reward your customers for referring you to their friends Both sharers and their friends get a reward Generate up to 10% incremental traffic through referrals

Encourage Referrals After a Purchase

Convert buyers into brand ambassadors 10% participation rate 5 referral clicks per share

Drive Visual Commerce by Converting Selfies into Sales

Strategy 3

Turn Selfies into a Photo Testimonial Gallery

Gather photo testimonials via Facebook, Instagram, Twitter Add a link to a customer photo gallery from your home page Enable product discovery to increase engagement by 15%

Show Customer Photos on Product Pages

Showcase customer photos on the product pages as social proof Ability to moderate Increase conversion rate by up to 21%

Use Social Login to Increase Conversions

Strategy 4

Social Profile is the New Customer Identity

By end of 2015, 50% of the new retail customer identities will be based on social network identities (source: Gartner)

Enable users to login via Facebook, Google, Yahoo!, Amazon, Twitter

Social Profile Drives Sales Conversions

Socially logged in users are more likely to share positive comment Social login increases customer registrations by 33% Transaction/ cart abandonment is reduced by up to 46%

Increase Loyalty by Rewarding Customers for Social Actions

Strategy 5

Convert Social Activity on Site Into Brand Loyalty Points

Source:*http://en.wikipedia.org/wiki/Robert_Cialdini

Reward customers with loyalty points for social actions on site Encourages social activity on site Drives repeat purchases of loyal customers

Summing Up:5 Must-Have Strategies for 10X Social ROI

1. Move to Viral Email Acquisition

2. Drive Customer Acquisition via Referral Programs

3. Encourage Visual Commerce by Converting Selfies into Sales

4. Use Social Login to Increase Conversions

5. Increase Loyalty by Rewarding Customers for Social Actions

Best Practices to Maximize Social ROI

Use A/B testing to evaluate the precise impact of social strategy in clear business terms

Personalize user experience based on users’ web-browsing history, social profile data, location and access device

Track every referral click to compute your social ROI

ShopSocially is a One-Stop Solution for Social, Referral and Retention

Turbo Charge Your Social ROI via ShopSocially on Yahoo! Commerce Central

Enable ShopSocially platform on Yahoo! Commerce Central athttps://commercecentral.yahoo.com/apps/shopsocially

Special Offer for today’s attendees

SS-Holiday-14 Mention the code above to get one free month

or an iPad mini with one year subscriptionsamir@ShopSocially.comsales@ShopSocially.com http://shopsocially.com

+1 650 701 7759OR

Go to the Yahoo Commerce Central Page to sign up.