BUSINESS BUSINESS DIRECTORYDIRECTORYSales trainingSales training

How to Sell and Maximize How to Sell and Maximize your Gold and Platinum your Gold and Platinum

ListingsListingsJacob S PaulsenRegional Marketing Director801-477-0078Jacob.Paulsen@matchbin.com

Why Internet?Why Internet?

Full 360 Product Offering for ClientsFull 360 Product Offering for Clients Current Trends Current Trends

Advertisers budget for internet Advertisers budget for internet Online Search has replaced print ads Online Search has replaced print ads

(yellowbook, etc)(yellowbook, etc)

REMEMBER 1 - 2 - 3REMEMBER 1 - 2 - 3

1.1. Local Exposure via the DirectoryLocal Exposure via the Directory

2.2. New Micro-WebsiteNew Micro-Website

3.3. Search Engine OptimizationSearch Engine Optimization

Lets look closer…Lets look closer…

Local Exposure Via the Local Exposure Via the DirectoryDirectory

What does the Business Directory What does the Business Directory look like and how is it organized?look like and how is it organized? Main PageMain Page Categories / Search ResultsCategories / Search Results Listing/Claiming a BusinessListing/Claiming a Business

New Micro-WebsiteNew Micro-Website

SilverSilver GoldGold PlatinumPlatinum EplatinumEplatinum

Ease of Use!Ease of Use!

SEOSEO((Search Engine Optimization)Search Engine Optimization)

Search engine optimizationSearch engine optimization ( (SEOSEO) ) is the process of improving the is the process of improving the

volume or quality of traffic to a web volume or quality of traffic to a web site from search engines via "natural" site from search engines via "natural"

or un-paid ("organic" or or un-paid ("organic" or "algorithmic") search results.”"algorithmic") search results.”

How do you search?How do you search?

GoogleGoogle YahooYahoo MSNMSN DirectoriesDirectories

yellowpages.comyellowpages.com Local (i.e. searchstatesboro.com)Local (i.e. searchstatesboro.com)

Organic vs. Paid ResultsOrganic vs. Paid Results

Golden TriangleGolden Triangle

4 Key Factors Exist in SEO4 Key Factors Exist in SEO

Companies spend billions to understand Companies spend billions to understand and manipulate the search results in and manipulate the search results in order to be in the top of the rankings.order to be in the top of the rankings.

In short here are the 4 biggest things In short here are the 4 biggest things that matter…that matter…

Key WordsKey Words

Title TagsTitle Tags Description TagsDescription Tags Keyword TagsKeyword Tags

CREDIBLE INBOUND LINKSCREDIBLE INBOUND LINKS

FUNCTIONAL DOMAIN FUNCTIONAL DOMAIN NAMESNAMES

Jimmiller.com = not functionalJimmiller.com = not functional insurancelosangeles.com = insurancelosangeles.com =

functionalfunctional

tjspizza.com = not functionaltjspizza.com = not functional restaurantlosangeles.com = restaurantlosangeles.com =

functionalfunctional

TRAFFIC Helps Increase TRAFFIC Helps Increase “SEO”“SEO”

The more traffic you have to your own The more traffic you have to your own site, and credible sites linked to yours, site, and credible sites linked to yours, the more your “SEO” will increase!the more your “SEO” will increase! 1,000 page views or 1,000,000 page views1,000 page views or 1,000,000 page views Which would you prefer?Which would you prefer?

This goes for Gold and Platinum listings This goes for Gold and Platinum listings as well, not just major websites!as well, not just major websites!

What do we do next?What do we do next?

1.1. Sell on “SEO”Sell on “SEO”a.a. Your directory doesn’t have to have all the Your directory doesn’t have to have all the

credibility to make sales!credibility to make sales!

b.b. If a biz already has a website, a If a biz already has a website, a Gold/Platinum will increase their existing Gold/Platinum will increase their existing sites’ SEO. If they have no website, it will sites’ SEO. If they have no website, it will give them SEO.give them SEO.

c.c. Average of 30-60 days to see a dramatic Average of 30-60 days to see a dramatic increase in “SEO”increase in “SEO”

Busca Results:Busca Results:

Abogado denver coAbogado denver co Llantas denver coLlantas denver co Rines denver coRines denver co Hipotecas denver coHipotecas denver co Supermercado denver coSupermercado denver co bancarrotas denver cobancarrotas denver co Mariscos denver coMariscos denver co

Call TrackingCall Tracking

Enables customers to utilize a 1-800 Enables customers to utilize a 1-800 toll free number on their site to gain toll free number on their site to gain additional metrics.additional metrics. Who is calling?Who is calling? Where do they call from?Where do they call from? How long do they stay on the phone?How long do they stay on the phone? Are their calls being answered?Are their calls being answered?

PREPARATIONPREPARATION Qualified Decision MakersQualified Decision Makers Check Their Rankings: Google Check Their Rankings: Google

SearchesSearches Do They have a site?Do They have a site? What keywords do they appear for?What keywords do they appear for? What keywords don’t they appear for?What keywords don’t they appear for?

Visit PcNames.com to check a few Visit PcNames.com to check a few domains that might interest them.domains that might interest them.

Bring Proposal Docs and Sales Bring Proposal Docs and Sales ContractsContracts

Sales Invoice/ContractSales Invoice/Contract

Flow Of PaperworkFlow Of Paperwork

ISM

Web Content Publisher

Accounts Receivable

3 for 1 Sales Script3 for 1 Sales Script

Massive Exposure to a Local Massive Exposure to a Local Audience Audience

A New User Friendly WebsiteA New User Friendly Website

Search Engine Optimization for their Search Engine Optimization for their New and Existing WebsiteNew and Existing Website

PRICINGPRICING SILVER SILVER $30.00 $30.00

/month/month GOLD GOLD $99 Setup $99.00 $99 Setup $99.00

/month/month PLATINUMPLATINUM $99 Setup $199.00 $99 Setup $199.00

/month/month

Waive Setup Fee with 12 Month TermWaive Setup Fee with 12 Month Term 2 Months Free w/ Annual 2 Months Free w/ Annual

Can I Make Money With Can I Make Money With This?This?

4 Platinums = 1 Platinum Per Week4 Platinums = 1 Platinum Per Week

4 Platinums = 159 first month4 Platinums = 159 first month

Total Income for first year = Total Income for first year = Total Income for second year =Total Income for second year =

$12,417$12,417

$35,34$35,3422