Social GamesTrue Brand Engagement with social network users

Leonard LinCEO / Game Designer, TYLER Projects

My company Our game

1 Engagement

2 Demographics and user behavior in Social Games

3 Examples of Brand Engagement

4 Leveraging on the engagement of Social Games

5 Q&A

Agenda

What is “Engagement”?

Engagement is…

EngagementThe process of forming an attachment

▪ Bullets should be single or double lines

▪ No more than seven bullet points per slide

▪ Keep it simple

▪ Titles & bullets should be initial capped with no periods

▪ If in doubt leave it out

Demographics and user behavior in social games

DemographicsFB Audience getting more mature

DemographicsSocial Gamers are not kids

Battle Stations players = Young / working adults. Web-savvy. Affluent.

80% 80%

25%25% 12mins12mins

Age 18-30 yrs

80% Male20% Female

Annual Income> US$75,000

Average Time/ Visit

DemographicsEvolution of the Social Gamer

▪ Facebook audience open to more sophisticated social games

▪ Social apps devs have moved into social games

▪ Social gaming has made everyone into a gamer

▪ Games as a more widely used marketing channel?

DemographicsTrivial Insights

▪ 80% of Facebook users don’t know how to leave a group

▪ Female users are mainly responsible for viral growth

Examples of Brand Engagementon Facebook

Events / fan photos

Actively responding to user queries

Provides benefits for joining (promos, contests, etc)

Start a conversation with your customers• Generates news feed events

Updates, new content, status updates

Leveraging on the engagement of social games

Engagement thru Social GamesSocial Games vs. Advert Games

User <=> interface <=> UserUser <=> interface

Time to engage through Social GamesBudget Air Travel example

Time to engage through Social GamesRedbull example

Energy Points (AP)

Energy Points (AP)

Time to engage through Social GamesGuidelines of what to look out for

▪ Themes should be clearly aligned

▪ Insist on community management

▪ Don’t just do plain vanilla banner ads

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