Build Brand Engagement through social apps

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description

Leonard Lin, CEO of Tyler projects speaks about how to build strong engagement with Social Games.

Transcript of Build Brand Engagement through social apps

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Social GamesTrue Brand Engagement with social network users

Leonard LinCEO / Game Designer, TYLER Projects

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My company Our game

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1 Engagement

2 Demographics and user behavior in Social Games

3 Examples of Brand Engagement

4 Leveraging on the engagement of Social Games

5 Q&A

Agenda

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What is “Engagement”?

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Engagement is…

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EngagementThe process of forming an attachment

▪ Bullets should be single or double lines

▪ No more than seven bullet points per slide

▪ Keep it simple

▪ Titles & bullets should be initial capped with no periods

▪ If in doubt leave it out

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Demographics and user behavior in social games

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DemographicsFB Audience getting more mature

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DemographicsSocial Gamers are not kids

Battle Stations players = Young / working adults. Web-savvy. Affluent.

80% 80%

25%25% 12mins12mins

Age 18-30 yrs

80% Male20% Female

Annual Income> US$75,000

Average Time/ Visit

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DemographicsEvolution of the Social Gamer

▪ Facebook audience open to more sophisticated social games

▪ Social apps devs have moved into social games

▪ Social gaming has made everyone into a gamer

▪ Games as a more widely used marketing channel?

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DemographicsTrivial Insights

▪ 80% of Facebook users don’t know how to leave a group

▪ Female users are mainly responsible for viral growth

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Examples of Brand Engagementon Facebook

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Events / fan photos

Actively responding to user queries

Provides benefits for joining (promos, contests, etc)

Start a conversation with your customers• Generates news feed events

Updates, new content, status updates

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Leveraging on the engagement of social games

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Engagement thru Social GamesSocial Games vs. Advert Games

User <=> interface <=> UserUser <=> interface

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Time to engage through Social GamesBudget Air Travel example

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Time to engage through Social GamesRedbull example

Energy Points (AP)

Energy Points (AP)

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Time to engage through Social GamesGuidelines of what to look out for

▪ Themes should be clearly aligned

▪ Insist on community management

▪ Don’t just do plain vanilla banner ads

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