Brand Associated UIs in Mobile Apps
-
Upload
dave-smith -
Category
Design
-
view
258 -
download
0
Transcript of Brand Associated UIs in Mobile Apps
BRAND ASSOCIATED UIsWHEN 1 SIZE DOESN’T FIT ALL
BY DAVE SMITH // @DSPUREHEAD OF UX DESIGN @SPRIINGAGENCY
A HEADS UPTHIS IS NOT A LECTURE ABOUT BEST PRACTICE UX
IF YOU LEARN SOMETHING, IT WAS PROBABLY ACCIDENTAL
DAVE SMITH | BRAND ASSOCIATED UIs
HECKLERS ARE WELCOMEFEEL FREE TO INTERRUPT ME, SHOUT OUT YOUR OPINIONS OR DISAGREE
DAVE SMITH | BRAND ASSOCIATED UIs
SO, WHAT DO I MEAN BY BRAND ASSOCIATED UIs?// WHEN HARDWARE BRANDS DO THINGS ONE WAY, ‘THEIR’ WAY
// AND MAKE OUT IT’S THE RIGHT WAY
// FOR EVERYTHING!
// BUT HOW CAN IT BE WHEN EVERY APP SERVES A DIFFERENT PURPOSE?
DAVE SMITH | BRAND ASSOCIATED UIs
PRIORITY PRIORITY PRIORITY PRIORITYEVERYTHING
ELSE
THE BOTTOM TABBED NAV// FORCED SIMPLICITY
EXAMPLE 1
DAVE SMITH | BRAND ASSOCIATED UIs
THE HAMBURGER// WHEN 2 STEPS ARE SUPPOSEDLY BETTER THAN 1
EXAMPLE 2
DAVE SMITH | BRAND ASSOCIATED UIs
RULES// THEY ALL HAVE THEM
// GUIDELINES, FOR HOW THEY WANT YOU TO CREATE AN APP FOR THEIR DEVICES
// YOU CAN’T (SHOULDN’T) BREAK THESE RULES (THAT WOULD BE NAUGHTY)
// THE EXPERIENCE WILL SUFFER (THEY SAY)
// USERS WON’T KNOW WHAT TO DO (HMMM)
// THEY’LL RUN FOR THE HILLS! (OF COURSE THEY WILL!)
DAVE SMITH | BRAND ASSOCIATED UIs
BUT ON THE SERIOUS SIDE…DEVICES MAKE IT MORE DIFFICULT AND TIME CONSUMING TO
INTEGRATE NON-NATIVE, GUIDELINE BREAKING UIs
WHEN THEY COULD BE ENHANCING A USER’S EXPERIENCE
DAVE SMITH | BRAND ASSOCIATED UIs
WHY IT’S WRONG// APPS ALL DIFFER
// THEY SERVE UNIQUE PURPOSES
// HAVE VARYING AUDIENCES
// AND DIFFER IN SCALE
DAVE SMITH | BRAND ASSOCIATED UIs
SO ONE SIZE DOESN’T FIT ALL// THE APP SHOULD WORK IN THE BEST WAY TO SERVE THE PURPOSE!
// THE UI SHOULD THEREFORE BE DESIGNED ACCORDINGLY
// …IGNORING THE BRAND OF DEVICE IT’S ON
DAVE SMITH | BRAND ASSOCIATED UIs
SO WHY DO THEY DO IT?// MY TAKE…
// COMMERCIALLY BASED DECISIONS ALWAYS WIN OVER USABILITY
// UX MAY BE THE BUZZWORD OF THE CENTURY
// BUT SOMETIMES COMPANIES DON’T CARE ABOUT IT (EVEN THOUGH THEY MAKE OUT OTHERWISE)
// THEY SIMPLY WANT TO ATTRACT A DIFFERENT AUDIENCE
// HAVE DIFFERENT SELLING POINTS
// LOOK LIKE THEY’RE MOVING THINGS ON
// SOMETIMES THAT’S NEEDED - (EXAMPLE)
// BUT AT THE SACRIFICE OF THE USERS NEEDS
DAVE SMITH | BRAND ASSOCIATED UIs
A SHOT IN THE DARK// HAMBURGERS WILL STAY BUT IMPROVE
// TABS WILL LIVE ON, BUT WE’LL SEE MORE IN FUTURE UI’S OUTSIDE OF iOS
// METRO TILES WILL HAVE A PLACE BUT FOR A MORE DISTINCT AND SMALLER SET OF APPS, WHEN AND WHERE IT’S DEEMED USEFUL
// OTHER METHODS - FAMILIARITY WILL ALWAYS WIN SO LOOK OUT FOR EVOLUTION OVER RE-INVENTION
DAVE SMITH | BRAND ASSOCIATED UIs