Breaking Up with Bad Training

How to design learning people love

Judy Albers

We’re drowning in information that’s more readily accessible than ever before

. . . but are we learning?

Cognitive overload hurts.Choices Available

Ago

ny O

ver D

ecis

ion

Source: “Your Brain on Learning” CLO Magagine, Apr-2015, quoting research from NYU

Neuroscience is Changing Learning DesignAn explosion of brain research shows us...

Attention is critical.

Generating insights takes time.

Emotions govern.

Spaced learning sticks. @judy_albers

But most corporate learning misses the boat.

66%of learning professionals have

trouble getting people to engage with corporate learning

Source: Bersin by Deloitte survey, 2014

It’s hard.

Courses have inherent constraints.

“The course is an artificial construct.” Cathy Davidson

• Courses are designed around content.

• Courses are designed around constraints.

• Course experiences fade.

The Five Moments of Learning Need

Source: Bob Mosher and Conrad Gottfredson. For more information, see Meeting the Five Moments of Need

AttentionGetting it. Keeping it.

People don’t Learn Without Focused Attention

• Help me hear about it.

• Make every visit worthwhile, even fascinating!

• Bring me back. Training Marketing

The Art of Crafting Contagious Content

• Social Currency• Triggers• Emotion• Public Behavior• Practical Value• Stories

Source: Contagious, by Jonah Berger

InsightsGenerating them takes time.

How to help people generate insights.People gain insight over time, in community with other learners.

• We’re social learners.

• Generating insights takes time.

• We want to contribute our original insights.

EmotionsTapping into the right ones.

We make decisions with our emotional brain

and justify them with our rational brain.

• Curiosity• Delight• Flow• Engagement• Confusion• Frustration• Boredom

6 Basic Emotions• Anger• Disgust• Fear• Joy• Sadness• Surprise

To get people’s attention, appeal to these.

Source: Paul Ekman

7 Academic Emotions

Focus on these once peopleare committed to learning.

Source: Annie Murphy Paul

How do we tap into these emotions?

• Take the time to set the emotional stage

• Make it personal

• And comparable

• And rewarding

SpacingMaking learning stick.

Prevent forgetting with• Spaced intervals• Repetition• Feedback

Spaced repetition increases learning by up to 50%

Sources“The New Way Doctors Learn”, Time, Mar-2012 “When Remembering Really Matters”, Dr. Sharon Boller, DevLearn 2014

Source: “Your Brain on Learning” CLO Magagine, Apr-2015, quoting research from NYU

So create learning for the AGES

Attention is critical.

Generating insights takes time.

Emotions govern.

Spaced learning sticks. @judy_albers

@judy_albers

Credit for slides 2-5 to the brilliant marketing strategistLaura Walsh at WordWealthy Consulting.

Meet her. You’ll thank me.Image credit: RSA Animate, Susan Cain

Credits Did you know? PowerPoint links are clickable in

SlideShow mode.

Learning that lasts through AGES was published in the NeuroLeadership Journal

by Dr. Lila Davachi, Dr. Tobias Kiefer, Dr. David Rock and Lisa Rock.

Intrepid Clients: Want to reuse all or part of this deck? Go ahead!

Just include this credits slide. Judy Albers, Intrepid Learning