Breaking Bad UX

UUX Expert & Entrepreneur

Lean UX Work Cycle

The Startup Bible:

What problem are you solving?

Who are you solving it for?

1. Feel the pain

The Mug-Mouse

Think / Feel the pain

Louise Wictoria Klinker

iOnRoad


The Startup Bible:

What problem are you solving?

Who are you solving it for?

2. Know your user

lukechueh.com

lukechueh.com

Think / Know your user

Both sides of the

marketplace

Broad answer

This and that

Think / Know your user

Lean UX Work Cycle

1. Feel the pain

2. Know your user

3. Validate assumptions

Lean UX Work Cycle

1. Feel the pain

2. Know your user


4. Test with real users

Check/ Test with real users

$300 Million Button

x


$12 million increase in revenue


AfterBefore

x

Lean UX Work Cycle

1. Feel the pain

2. Know your user



5. Onboarding during use

Make/ Onboarding during use

BreezoMeter


Snapchat


tinder

6. The 3 Fs

Functionality

Fun

Feeling

Lean UX Work Cycle

1. Feel the pain

2. Know your user



5. Onboarding during use

6. The 3 Fs

7. UX first

Hilla Manor

UX Expert

[email protected]

THANK YOU!

Design