Blogging For Business 101

BLOGGING FOR BUSINESS

@MarkoSaric HowToMakeMyBlog.com

BLOGGING FOR BUSINESS 101

CONTENT MARKETING

IS THE FUTURE OF ONLINE

MARKETING

CONTENT MARKETING

COMPANIES ARE GETTING OBSESSED WITH CREATING

CONTENT

THE BEST WAY TO

INTEGRATE CONTENT INTO YOUR WEBSITE IS WITH A

BLOGGING ON A REGULAR BASIS

SERVES A WIDE RANGE OF

PURPOSES… @MarkoSaric HowToMakeMyBlog.com

…OUTSIDE OF WHAT YOU CAN DO ON YOUR WEBSITE,

YOUR SOCIAL MEDIA PROFILES

AND YOUR ADVERTISING @MarkoSaric HowToMakeMyBlog.com

KEY BENEFITS OF BLOGGING

I BLOGGING

KEY BENEFITS OF BLOGGING:

GET VISITORS

BLOGS ARE SOCIAL. MORE SHARABLE/LINKABLE. EXCELLENT SOURCE OF SEARCH TRAFFIC.

FLEXIBILITY CONTROL

OWNERSHIP

FLEXIBILITY CONTROL OWNERSHIP

YOU OWN IT AND CONTROL IT.

YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA.

YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA. LENGTHIER CONTENT.

YOU OWN IT AND CONTROL IT. UNLIKE YOUR SOCIAL MEDIA. LENGTHIER CONTENT. LONGER SHELF-LIFE.

BUILD TRUST

BUILD TRUST IN-DEPTH CONTENT.

BUILD TRUST IN-DEPTH CONTENT. ADD VALUE.

BUILD TRUST IN-DEPTH CONTENT. ADD VALUE. BUILD AUTHORITY, CREDIBILITY AND BRAND AWARENESS.

ALL ABOUT THE BOTTOM LINE

SPEND LESS MARKETING $$$.

EARN MORE MEDIA.

DRIVE TARGETED TRAFFIC TO CONVERSION PAGES.

SETTING UP A BUSINESS BLOG

CORPORATE BLOGS ARE BORING.

PRESS RELEASES

SALES PITCHES

PRESS RELEASES

‘’WE ARE THE BEST’’ TALK

SALES PITCHES

PRESS RELEASES

‘’WE ARE THE BEST’’ TALK

CHECKBOX TICKED OFF

SALES PITCHES

BLOGGING IS NOT JUST A TICK OFF THE LIST.

BLOGGING IS NOT JUST A TICK OFF THE LIST. BLOGGING IS HARD WORK.

BLOGGING IS NOT JUST A TICK OFF THE LIST. BLOGGING IS HARD WORK. GREAT CONTENT IS KEY.

WITHOUT GREAT CONTENT THERE IS NO:

SEO SOCIAL MEDIA MARKETING

SEO SOCIAL MEDIA MARKETING COMMUNITY

HUMANISE YOUR COMPANY.

HUMANISE YOUR COMPANY. YOU MIGHT EVEN NEED TO IGNORE YOUR CORPORATE COMMUNICATION STYLE.

YOU MIGHT NEED TO GET OUT OF YOUR COMFORT ZONE.

A FULLY FOCUSED CONTENT MARKETING STRATEGY IS NEEDED.

IDENTIFY YOUR TARGET AUDIENCE

IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE.

IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE. WHO WILL CONSUME MY CONTENT?

IDENTIFY YOUR TARGET AUDIENCE: UNDERSTAND YOUR AUDIENCE. WHO WILL CONSUME MY CONTENT? WHO DO I PRODUCE THE CONTENT FOR?

SET GOALS AND KPIs FOR YOUR BLOG

SOFT: LIKES

SOFT: LIKES RETWEETS

SOFT: LIKES RETWEETS SHARES

SOFT: LIKES RETWEETS SHARES COMMENTS

SOFT: LIKES RETWEETS SHARES COMMENTS PAGEVIEWS

SOFT: LIKES RETWEETS SHARES COMMENTS PAGEVIEWS ENGAGEMENT

HARD: LEADS

HARD: LEADS SUBSCRIBERS

HARD: LEADS SUBSCRIBERS CUSTOMERS

HARD: LEADS SUBSCRIBERS CUSTOMERS PROFIT

YOUR GOALS SHOULD INFLUENCE EVERYTHING YOU DO IN CONTENT MARKETING.

CONTENT IS STRONGER WHEN CREATED WITH A PURPOSE AND A GOAL IN MIND.

TOOLS WORDPRESS.ORG

INSTALL IT ON YOUR OWN HOSTING ACCOUNT.

WORDPRESS PLUGINS GIVE YOU THOUSANDS OF FEATURES AND FUNCTIONALITIES TO USE.

SOCIAL SHARE BUTTONS.

SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS.

SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS. LEAD COLLECTION.

SOCIAL SHARE BUTTONS. RELATED POSTS THUMBNAILS. LEAD COLLECTION. SEARCH ENGINE OPTIMISATION.

TOOLS GOOGLE ANALYTICS

GOOGLE ANALYTICS.

FOR DATA.

GOOGLE ANALYTICS.

FOR DATA.

VISITOR DATA.

GOOGLE ANALYTICS.

FOR DATA.

VISITOR DATA.

REFERRAL DATA.

GOOGLE ANALYTICS.

FOR DATA.

VISITOR DATA.

REFERRAL DATA.

CONTENT DATA.

START PRODUCING GREAT CONTENT.

USE: ATTRACTIVE HEADLINES.

USE: MULTIMEDIA.

USE: TIMELESSNESS.

BUILD IT AND THEY WILL COME.

BUILD IT AND THEY WILL NOT COME.

IF YOU DON’T GO OUT THERE AND TELL PEOPLE ABOUT IT…

…NOBODY WILL KNOW ABOUT YOUR CONTENT.

DO FISH WHERE THE FISH ARE.

DO REACH OUT TO THE INFLUENCERS.

DO CONTRIBUTE REGULARLY TO HIGH-TRAFFIC SITES.

DO STEAL ATTENTION FROM EXISTING CONVERSATIONS.

EVEN DO PAY-PER-CLICK IF IT IS NECESSARY.

DEVELOP AN EDITORIAL CALENDAR

PLAN YOUR CONTENT AHEAD OF TIME.

PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE.

PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT.

PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA.

PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPTIMISE.

PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPTIMISE. REPEAT.

PLAN YOUR CONTENT AHEAD OF TIME. SET A SCHEDULE. STICK TO IT. ANALYSE THE DATA. OPTIMISE. REPEAT AGAIN!

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