Integrating Digital into New Business Opportunities

Jay Feitlinger & Steve Koch

Back in the Black: April 28 – 29, 2011

A Brief History of Jay Feitlinger

(5% digital) (99% digital)

(100% digital)

(85% digital)

(75% digital)

A Brief History of Steve Koch

(1% digital) (5% digital)

(15% digital)

(30% digital)

(50% digital)(99% digital)

THE PITCHTHE PITCH

FOUR BEST PRACTICES TO MAKE YOUR PITCH DIGITALLY RELEVANT

FOUR BEST PRACTICES TO MAKE YOUR PITCH DIGITALLY RELEVANT

#1 You can’t fake it – you must have experts and expertise

Clients want expertise!

#2 Convince Clients that Digital is Worth the Investment

#2 Convince Clients that Digital is Worth the Investment

By Q3 2011, half of all mobile phones will be smartphones.By Q3 2011, half of all mobile phones will be smartphones.

Nielsen, 2010Nielsen, 2010

There are 85 million mobile internet users.There are 85 million mobile internet users.

eMarketer, 2010eMarketer, 2010

By 2013, there will be more mobile internet users than desktop internet users.

By 2013, there will be more mobile internet users than desktop internet users.

Morgan Stanley, April 2010Morgan Stanley, April 2010

Over half the people who own a smartphone use it to help them shop.

Over half the people who own a smartphone use it to help them shop.

iModerate and Chadwick Martin Bailey, January 2011iModerate and Chadwick Martin Bailey, January 2011

#3 Show clients digital is more than just Facebook & Twitter

Focus on Strategy!

Create synergy among recommendations!

#4 Show the role digital plays in reaching communication goals

#4 Show the role digital plays in reaching communication goals

Questions ?

jay@stringcaninteractive.com

@JayFeitlinger

skoch@sitewire.com

@mistakoch