BITB -- The Digitally Integrated Pitch
15
Integrating Digital into New Business Opportunities Jay Feitlinger & Steve Koch Back in the Black: April 28 – 29, 2011
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Jay Feitlinger and Steve Koch's presentation at agencyside's "Back in the Black" account team training.
Transcript of BITB -- The Digitally Integrated Pitch
Integrating Digital into New Business Opportunities
Jay Feitlinger & Steve Koch
Back in the Black: April 28 – 29, 2011
A Brief History of Jay Feitlinger
(5% digital) (99% digital)
(100% digital)
(85% digital)
(75% digital)
A Brief History of Steve Koch
(1% digital) (5% digital)
(15% digital)
(30% digital)
(50% digital)(99% digital)
THE PITCHTHE PITCH
FOUR BEST PRACTICES TO MAKE YOUR PITCH DIGITALLY RELEVANT
FOUR BEST PRACTICES TO MAKE YOUR PITCH DIGITALLY RELEVANT
#1 You can’t fake it – you must have experts and expertise
Clients want expertise!
#2 Convince Clients that Digital is Worth the Investment
#2 Convince Clients that Digital is Worth the Investment
By Q3 2011, half of all mobile phones will be smartphones.By Q3 2011, half of all mobile phones will be smartphones.
Nielsen, 2010Nielsen, 2010
There are 85 million mobile internet users.There are 85 million mobile internet users.
eMarketer, 2010eMarketer, 2010
By 2013, there will be more mobile internet users than desktop internet users.
By 2013, there will be more mobile internet users than desktop internet users.
Morgan Stanley, April 2010Morgan Stanley, April 2010
Over half the people who own a smartphone use it to help them shop.
Over half the people who own a smartphone use it to help them shop.
iModerate and Chadwick Martin Bailey, January 2011iModerate and Chadwick Martin Bailey, January 2011
#3 Show clients digital is more than just Facebook & Twitter
Focus on Strategy!
Create synergy among recommendations!
#4 Show the role digital plays in reaching communication goals
#4 Show the role digital plays in reaching communication goals
