BITB -- Email Marketing
17
Email Marketing Chris Sietsema Back in the Black: April 28 – 29, 2011
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Chris Sietsema's presentation for agencyside's "Back in the Black" training
Transcript of BITB -- Email Marketing
Email Marketing
Chris Sietsema
Back in the Black: April 28 – 29, 2011
Quick Background
Why Email Marketing
Problem: Solution:
http://goo.gl/cLrwC
Acquiring new customers can cost five times more than satisfying and retaining current customers.
5Why Email Marketing
Why Email Marketing
When Email Marketing
You Are Here
Revenue Model
Strategy Execution Markup
Email Products
List Quality
Garbage In Garbage Out
Segmentation
JangoMail Email Marketing Survey - August 2010
• CAN SPAM Clearly Defined
– Physical Address
– Unsubscribe Option
– No Deception
• Your From Name
• No Funny Subject Lines
Deliverability
Sender Reputation
• SenderScore.org
Testing
Econsultancy Email Marketing Census – March 2011
Testing Processes
• A/B Split • Multivariate
A
B
How Email Marketing
Questions?
• Chris Sietsema
• Teach to Fish Digital
• 480.389.5435
• linkedin.com/in/sietsema
• Twitter: @sietsema
• slideshare.net/sietsema
