Thinking digitally
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Transcript of Thinking digitally
Thinking digitally.
May 2012
• Change is in the air• Trends• How to think digitally• Supporting digital thinking• Thought starters• Recommended reading list
Contents
Change is in the air.
Evolution
No other industry lives by this credo more than digital.
Evolve or die
But it’s not really about being “digital”.
It’s about being open to change.
Evolve or die
Evolve or diereject status quo
Free video calls
Free video callsEvolve or die
Strangers investing in your business
Everything Richard Branson has done, ever,
Strangers giving you money
reject status quo
Everything Richard Branson does
reject status quo
Trends.
Social is everywhere
•More brand touchpoints than ever before• People and companies interact directly
Which means:We expect immediate responses & issue resolution
Infinite networks
•It was never what you knew.•But it’s no longer who you know…… but who your friend of a friend knows.
Which means: It’s essential to be “findable” online and everywhere.
Everything always available
• Cloud networks mean we have access to everything, anywhere, anytime• Contacts, eBooks, music, sales databases,
documents
Which means: Info & systems need to be available so teams can meet expectations
Good enogh revolution
•Mp3’s trump CD’s• Fast + good idea > perfection
Which means: We need to value sharing info over perfection
^ enough
Why embrace digital thinking?
• Travel is a digital pioneer • It’s how business is done today
It’s about embracing what digital stands for.
It’s not *just* about embracing digital.
Ok, fine.
But how do you think “digitally”?
Abandon perfection
“[Moving towards] less polished content and faster production times.
In the past, all marketing materials were placed under intense scrutiny before anything was put online.”
Abandon perfection
"[The content] might even have spelling mistakes in it.
If it's a video, it might just be a very quick, ‘hey, here is how I tackle this problem…”
Abandon perfection
One bite at time
It doesn’t have to be “finished”
Disrupt old ways
Just because it’s always been done that way, doesn’t mean it’s right.
Challenge old processes by offering a leaner solution.
Automate
Automate & streamline routine or labour intensive processes.Frees up your time to do the high value stuff.Frees up your time to do the fun stuff.
Steal ideas
Look at what other organizations are doing and test ideas here.
Think about what “unrelated” technologies could make life easier.
ROI on your effort
How much time are you putting into a task?
Is the payoff worth that time?
Is there something more valuable you could be doing?
Tech is everyone’s job
Technology has seeped into everyone’s job.
Take ownership of it and how it impacts your work and department.
Openness breeds innovation
Open up the system.
You lose some control, but you gain ideas that you never would have thought of.
Sample US Gov open data projects:•Tool to allow U.S. citizens to access their own health data•RFP-EZ: allows startups to have access to compete for government projects•Open access to data from industries such as energy, education, non-profits and safety
Openness breeds innovation
Get used to constant change
By the time the strategic annual plan is presented and approved, at least 3 things have changed in our operating environment.
Need to be nimble, flexible, and ready.
Innovation is everyone’s job
Embracing technology and taking ownership is table stakes.
There is no ”it’s not my job” or “that’s not for my department” when it comes to improvement.
So how do we do this?
The fundamental requirement to support digital thinking at an organizational level is not a “clear shared vision”.
But is a clear, shared vision that is so ingrained that it’s rote.
Autonomous strategic direction
Think about what happens when you drive.
When driving on the highway, how much of your conscious thought is actually focused on driving?
The nervous system determines the body’s response to thousands upon thousands of simultaneous inputs received from our environment. .
The brain has little say in how our body responds most of the time.
And this is a good thing.
Autonomous strategic direction
What if we were able to support goals with the same degree of semi-autonomous behavior as we do when we drive a car?
Autonomous strategic direction
It would mean:•Junior staff relieve workload from mgmt team•True empowerment•OK to make mistakes•Breed innovation•Breeds improvement
Autonomous strategic direction
Thought Starters –
How to start embracing digitally
What are your department’s routine tasks – what can be automated?
What activities can be “good enough” so they actually get out the door?
What activities are labour intensive?
Do they really produce a lot of value?
If not, stop doing them.
Test crazy new tools and see how it might make your job easier.
If it doesn’t work – throw it out.
If it works – keep it.
Ask stupid questions and challenge the way we’ve always been doing things.
Reading list.