Birch Run Chamber Facebook my Business

my businessJEFF DEHAVEN | The F.P. Horak Company

Wednesday, July 24, 13

About Jeff

About Jeff28-year old social media junkie

About Jeff28-year old social media junkieSocial media impressionist at F.P. Horak

About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMi

About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)

About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)Sponsored wedding 6-9-12

About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)Sponsored wedding 6-9-12Sponsored adoption in progress

About Jeff28-year old social media junkieSocial media impressionist at F.P. HorakPresident SMC GLB & Regional Lead SMAMiSaginaw resident (Midland native)Sponsored wedding 6-9-12Sponsored adoption in progress32nd fastest texter in 2007 (West Coast)

This morning’s agenda

This morning’s agendaWhy Facebook?

This morning’s agendaWhy Facebook?What can Facebook do for me?

This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices

This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?

This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I see

This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I seeTips & tricks

This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I seeTips & tricksResources

This morning’s agendaWhy Facebook?What can Facebook do for me?Best practices How can I possibly do it all?Biggest mistakes I seeTips & tricksResourcesQ&A

Why Facebook?

Why Facebook?Word of mouth just online

Why Facebook?Word of mouth just online90% of consumers trust peer recommendations

Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region

Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall

Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall751 million monthly mobile active users

Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall751 million monthly mobile active users651 million daily active users

Why Facebook?Word of mouth just online90% of consumers trust peer recommendationsMost used platform within region1.11 billion monthly active users overall751 million monthly mobile active users651 million daily active users100 million people use Facebook on phone per/mo.

Why Facebook?

Why Facebook?Primary source of information

Why Facebook?Primary source of informationIt has become part of our daily nature

Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage

Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographic

Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographicMost features & customization

Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographicMost features & customizationMost effective marketing tool

Why Facebook?Primary source of informationIt has become part of our daily nature9 year heritage55+ highest growing demographicMost features & customizationMost effective marketing toolKey customer service tool

What can Facebook do for me?

What can Facebook do for me? GOAL: Drive more foot traffic

What can Facebook do for me? GOAL: Drive more foot traffic662 shares

What can Facebook do for me? GOAL: Drive more foot traffic662 shares79 post likes

What can Facebook do for me? GOAL: Drive more foot traffic662 shares79 post likes88 new fans

What can Facebook do for me? GOAL: Drive more foot traffic662 shares79 post likes88 new fans59,532 impressions

What can Facebook do for me? GOAL: Customer acquisition

What can Facebook do for me? GOAL: Customer acquisition649 comments

What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes

What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans

What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans4,303 shares

What can Facebook do for me? GOAL: Customer acquisition649 comments1,048 post likes1,486 new fans4,303 shares282,866 impressions

What can Facebook do for me? GOAL: Raise awareness

What can Facebook do for me? GOAL: Raise awareness737 NEW fans

Best practices

Best practicesPassionate content creator(s)

Best practicesPassionate content creator(s)Fun “Brand-on” page monitor(s)

Best practicesPassionate content creator(s)Fun “Brand-on” page monitor(s)Rich content

Passionate content

“Brand-on” monitor

Real time marketing

How to do it all?

How to do it all?Get a team developed

How to do it all?Get a team developed Break up responsibilities

How to do it all?Get a team developed Break up responsibilities Schedule times to get on Facebook

How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one setting

How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one settingUse Facebook Page Manager App

How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one settingUse Facebook Page Manager AppUse other social platforms for rich photos (Tumblr, Instagram, & Pinterest)

How to do it all?Get a team developed Break up responsibilities Schedule times to get on FacebookWrite content for week in one settingUse Facebook Page Manager AppUse other social platforms for rich photos (Tumblr, Instagram, & Pinterest)Tell your story & get personal

Biggest mistakes I see

Biggest mistakes I seeNot allowing fans to post on your wall

Biggest mistakes I seeWrong use of profile & cover photo

Biggest mistakes I seeBranding loss

Biggest mistakes I seeWrong sized visual post

Biggest mistakes I seeIrrelevant content

Biggest mistakes I seeDon’t comment on fans post

Biggest mistakes I seeNot monitoring your page

Biggest mistakes I seeLoss opportunity

Biggest mistakes I seeNot following guidelines

Biggest mistakes I seeNot sharing Facebook on other media

Tips & tricks

Tips & tricksScheduling post

Tips & tricks

Tips & tricksPage Manger app

Tips & tricks

Tips & tricksTab creator tool

Tips & tricks

Tips & tricksUtilize all design elements

Tips & tricks

Tips & tricksMix up posting styles

Tips & tricks

Tips & tricksNEW Facebook insights

Tips & tricks

Tips & tricksPost by post analytics

Tips & tricks

Tips & tricksBoost Post

Tips & tricks

Tips & tricksFacebook Offers

Tips & tricks

Tips & tricksPost tools

Tips & tricks

Tips & tricksbit.ly (link sharing)

Tips & tricks

Tips & tricksFill in “About” info & page category

Tips & tricks

Tips & tricksPage Policy

Tips & tricks

Tips & tricksHave fans sign up for notifications

Tips & tricks

Resources

Resourcesmashable.com

Resourcesmashable.comallfacebook.com

Resourcesmashable.comallfacebook.comsocialmediaexaminer.com

Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pages

Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pagesSocial Media Club Great Lakes Bay

Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pagesSocial Media Club Great Lakes BayAAF Great Lakes Bay & Flint Chapter

Resourcesmashable.comallfacebook.comsocialmediaexaminer.comOfficial Facebook pagesSocial Media Club Great Lakes BayAAF Great Lakes Bay & Flint ChapterSocial Media Association of Michigan

Reach me anytimeJeff DeHaven989.430.3009jdehaven@fphorak.comfacebook.com/jeffdehavenfphorak.com

Birch Run Chamber Facebook my Business

Education

Transcript of Birch Run Chamber Facebook my Business

Facebook Advertising for Business - East South Chamber, Des Moines, Iowa

Beginner Facebook for Business, Peterborough Chamber of Commerce, April 11, 2011

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Birch and Birch Bark - Natural Resource Departmentnrd.kbic-nsn.gov/.../files/GatheringBirchandBirchBark_0.pdf · 2014-11-25 · Birch and Birch Bark by John Zasada, USDA Forest Service

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