Beginner Facebook for Business, Peterborough Chamber of Commerce, April 11, 2011
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Presented by Halvorson New Media, LLCHalvorsonNewMedia.com
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2004
2005
2006 2007
2008Facebook
2009Twitter
2010 2011 2012
2003
ME
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Why you should use Facebook How to begin to build a Business Page Building a Fan base Brief review of “advanced” strategies Best Practices Promoting your Facebook presence
elsewhere Resources
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What What isis social media, social media, anyway?anyway?
Share content & have conversations
• Connectedness• Openness• Conversation• Community
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68% of people will buy a product because of a Facebook referral http://dld.bz/amrP
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Average age of Facebook user Dec. 2010?
38
Source: http://www.nickburcher.com/2009/07/usa-facebook-usage-statistics-by-state.html
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Sources: Per Research Center’s Internet and American Life Project; Nielsen Company
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July 2009: 332,240
Oct. 2010: 588,720
April 2011: 686, 360
(There’s only 1.3 million people in the state)
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But to be a business, you must be a person first
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Facebook help: http://www.facebook.com/help/?ref=pf
Go to your own Profile now
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Most should choose this option
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Can’t change once done so choose carefully
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Your business logo or a photo of you
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Short description of your business or use your tagline
Your website or other…
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This would be the “friends” of the Facebook “profile” (person) who created this business page(You could save this until later or not do at all.)
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Use your personal or business email contacts, but…
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We’ll cover this in a bit
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Disclaimer: I’m still learning this
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Cover
Profile
All of these are “tabs” or “apps”; yours might only show 3; Photos always in same place
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Tactics for gaining FansTactics for gaining Fans
Ask your friends to like the Page (different from “friending”)
Ask your friends to recommend you to their friends
Post good content and post regularly
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Interactive Quality –what readers want which is
1) video2) photos 3) free stuff
Advanced tricks (3rd course in our series)•Contests•Polls
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AskAsk them to them to ““LikeLike””Tell them howTell them how
Encourage them to ask Encourage them to ask others others
Tell them howTell them howGive them valuableGive them valuable contentcontentAsk for their participationAsk for their participation
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Ads can be highly targeted
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Negative comments: Answer, then delete
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Update often/once a day Strive for consistency Follow others Respond with thanks Give credit and build repoire Constantly add new fans
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Link to others/Feature/Favorite PagesHalvorsonNewMedia.com
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• Answer questions• Conduct an interview• Highlight an employee• Predict trends• Invite guest contributors• Provide demonstrations/tutorials• Create lists (Top 5…)• Tell the back story…
Stuck for ideas?
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Authoritative? Funny? Helpful? Formal? Informal? All chatty? All business?
Not recommended
Not recommended
Decide your tone
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How often Who writes Who edits Who approves Days of week Timely
subjects Must-cover
subjects
Have an editorial calendar
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Put up a poll Wrap up what you’re
saying with, “What do you think?” or “What experiences have you had in ….”
Strive for two-way communications
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Facebook InsightsFacebook Insights
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Here’s the key to writing well for social media…
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Don’t be boring
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•Mashable.com•SocialMediaExaminer.com•Ragan.com•Mari Smith
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Christine Halvorson founded Halvorson New Media in 2006 after serving as the first Chief Blogger at Stonyfield Farm, based in Londonderry, New Hampshire. She now consults with businesses and nonprofits large and small on how to use social media strategically. Halvorson New Media is often contracted to create social media content of all kinds, including video.
Along with two part-time staff members, Halvorson currently writes and manages blogs for the New Hampshire Small Business Development Center, Customer Perspectives, and the Bond Wellness Center. She provides social media consulting to the clients of Louis Karno & Company, while continuing to write for Stonyfield Farm. See a list of current clients here.
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