Facebook with Impact for Atascadero Chamber

© 2011 Whizbang

Facebook with Impact.Atascadero Chamber Presentation.

Facebook Stats Worldwide.

• #1 social network in the world (surpassing Google)• 800 billion active users• 250 million people log in every day for an average

of 55 minutes.• 68% of U.S. Facebookers when polled said they

were more likely to buy on a positive Facebook friend referral.

Source: Facebook, Mari Smith

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Facebook Stats Locally

• 60% of SLO County local businesses have a business Facebook page, while 40% do not, a number consistent with national trends.

• 61% have Facebook pages between 0 and 99 “likes.” The SLO County average number of “likes” per page is 382, which is well below the national average of 4,586.

For whitepaper: http://www.whizbangideas.com/contact/whitepaper/

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Who’s on Facebook.


•140,000 SLO County residents are on Facebook. That’s nearly 51% of SLO County’s population.

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Top Atascadero Facebook Pages.


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The #1 marketing tactic in a small community is word of mouth. Facebook is word of mouth marketing on steroids

Facebook=Word of Mouth on Steroids.

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So how do you use Facebook for business?

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“The goal isn’t to be good at Facebook – The goal is to be good at business because of Facebook.”

– Jay Baer, author of Convince & Convert, one of the planet's most popular social media blogs

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Whizbang 4Cs.

• Clarity.• Consistency.• Creativity.• Commitment.

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Clarity.

• Clear budget.• Clear objective.

• Create awareness.• Increase sales.• Market research.• Customer service.• Build your email list.• Optimize other

marketing efforts.

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Clarity.

• Clear strategy– Who is your target audience?– What do you want them to

do?– How will you know that it is

working?• Fans/followers• Web traffic (Google

analytics)• Sales• Impressions

– What measurement tools will you use?

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Consistency.

• Consistent brand image.• Consistent brand personality.• Consistent posting presence.

• Hootesuite. • Social oomph. • Tweetdeck.

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Creativity.

• Creativity with your content.– Is your content relevant,

engaging, memorable and actionable?

• Creativity promoting your content.

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Commitment.

• Commitment to social media success.– Posting regularly.– Engaging authentically (a two way conversation).– Measuring often.– Making adjustments.– Rinse and repeat.

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OK, You Have Your Plan. Let’s Get Liked.

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Remember First Impressions Are Everything.

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Give Them A Reason To Like You.

• Welcome tabs increase your pages likeability by 47%.

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Whiz Tip #1.

FREE AND LOW COST WELCOME PAGE APPS

• Tabsite, NorthSocial, PageLever, Wildfire, iwiPage, Fanpageengine, Tabpress, Webuzz, Short stack.

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Facebook Fact.

• 199 out of every 200 interactions (99.5%) come from the user’s wall (or newsfeeds). This means that almost nobody is coming back to your fan page after they visit it the first time.

Source: Brandglue

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Facebook Fact.

• Not all your posts end up in your fans newsfeeds.

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Facebook Edge Rank.

• How often an user interacts with your Facebook fan page content.

• The type of interaction, comments are weighted heavier than likes.

• Content recency.

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So How Do You Keep FansLiking You?

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Give Your Customers Great Content.

• Make your page the place to get answers for (fill in the blank) challenges.

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Give Your Customers Great Content.

• Make it easy.• Make it fun.• Make it something

that will make your customers feel smarter, prouder, happier for liking you.

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Whiz Tip #2.• Use KISS: Keep it simple and shareable.

Source:socialbakers

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Shorter is Better.

• 27% increase in engagement with posts of 80 characters long or shorter.

www.emarketer.com

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Content Ideas.

• Events• Videos• Photos• Import blog• Add custom content• Third party articles• Ask questions• Testimonials• Create experiences• MOTM• Expert Fridays• Promotion• Facebook deals

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Whiz Tip #3.

Use the 80/20 rule: 80% of your content adds value. 20% promotes your business directly.

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Timing is Everything.

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Whiz Tip #4.

When to post• Companies that post content on their Facebook

pages outside normal business hours see engagement rates that are 20% higher than average.

Source: Buddy Media

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How Often to Post.

– Depends on your fans.– For small business, once a day to three days a

week.– Forty-six percent of people unsubscribe from

brand pages for over-posting, a Socialbaker’s study shows.

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How Often To Post.

• Facebook posts get 50% of their likes in the first 80 minutes. However, it takes 22 hours for that same post to get 95% of its Likes.

Source: visibli

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Promote Your Posts.

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Promote On The Go.

• Over 250 million active Mobile users.• They’re twice as active.

Source: Mari Smith

Text: Like Whizbangideas to 32665

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• Administration rules:– What do you do with positive

and negative comments?– What do you do with off topic

conversations?– What do you do with

questions you can’t answer?– Who checks the wall and what

time?

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• Moderating guidelines:– Let your fans and

followers know what is acceptable and not acceptable behavior.

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Do It Yourself Or Hire Out?

• Pros – More authentic

engagement.– Faster response time.

• Cons– Learning curve.– Time suck.

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Profile of a Social Media Superstar.

• Humility• Passion • An inclusive attitude• Engaging• Deep niche knowledge

Source: Mari Smith http://www.marismith.com/ten-qualities-of-social-media-superstars

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Profile of a Social Media Superstar.

• A prolific content producer.• Always add value.• 100% consistent.• A proven track record.

Source: Mari Smith http://www.marismith.com/ten-qualities-of-social-media-superstars

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Facebook with Impact for Atascadero Chamber

Business

Transcript of Facebook with Impact for Atascadero Chamber