Set up a Facebook Page for your Business Savannah Chamber Expo 2010

Facebook.com/sevenwaves www.7wavesmarketing.com

How to Set-Up a Facebook Page

For Your Business

Tips and Tricks for Enhancing Your Brand and making it “likeable”

Presented by Cathy RodgersSeven Waves Marketing


500 mill

ion u

sers

Facebook founder Mark Zuckerman


• Over 900 million objects that people interact with (pages, groups, events and community pages)

• Average user is connected to 80 community pages, groups and events

• Average user creates 90 pieces of content each month

• More than 30 billion pieces of content shared each month. (web links, news stories, blog posts, notes, photo albums, etc.)

Source: Facebook Stats: http://www.facebook.com/press/info.php?statistics


• There are more than 150 million active users currently accessing Facebook through their mobile devices.

• People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

Mobile


Why?Referrals

68% of U.S. facebook users are more likely to buy on a positive facebook friend referral

- eMarketer


Let’s Start …Create a Page for your Business

http://www.facebook.com/pages/create.php?ref=ts

Or search “create” in your fb search bar

Or find a page you like and go to the bottom:“Create a Page for My Business”

http://www.facebook.com/pages/create.php?ref=ts


Let’s Start …

You must have a personal page in order to create a business page.


Starting1. Establish your Name / Brand / Intent before Starting

• A strategy is important

• facebook will not let you change the name of your page

• Designate a backup administrator


Starting2. Photo / Logo Size

• Expand beyond your Photo / Logo

• Avatar of your Logo displays at 200 pixels wide by 520 deep


Sizing

2. Sizes

200 x 500 px

200 x 545 px

200 x 600 px

Thanks to www.Clear-River.com


SizingAfter uploading large image, click back on “Change Picture”

Edit Thumbnail size

Slide box over imageto select thumb


Don’t Miss This

Most Under-utilized Feature

In the box directly under “suggest to friends” where you see “write something” and above the info/hours of operation box.

Put your personalized info here – along with a linkto your website(s)


Don’t Miss This

Reminder: Facebook is Worldwide

1. What if they land on your page? What will they see?Be sure to put your location – you now manage a mini-website / make everything is intuitive for youraudience

2. Info Tab – Be sure to fill out all information


Jazz it Up

Add Your Blog to Your Page with a tab


Customize User Experience


Customize User Experience

Search for FBML Application

To create a Landing Page Tab

FBML allows you to drop in customcode with graphics


There’s an App for ThatBring it all to facebookwith Involver.com


There’s an App for That

Add a Newsletter Subscribe Form to your Page

with an Auto Responder


Searching

How will they find you?

Set up your Facebook URL(after 25 fans)

Be found on Google

Go to: http://www.facebook.com/username/


It’s ViralNow you have a Link to Share

Go to: http://www.facebook.com/MySavannahBiz

When someone “likes” your page it shows up in their newsfeed …

http://www.facebook.com/MySavannahBiz




Create an EventIt’s easy to update your fans

Go to Edit page / then “Send an Update”

Turn the Town Purple! Savannah Memory WalkYou are AttendingShare Public Event

http://www.facebook.com/ajax/events/rsvp.php?eid=118461824870400&inline&new_profile

http://www.facebook.com/ajax/share_dialog.php?s=7&appid=2344061033&p%5B%5D=118461824870400


Promote Your PageNeed some Leads?

•Suggest to your friends •Buy an Ad on Facebook for some exposure.

•Promote with an icon Link on your Website / Blog

•Promote with a Like Box


It’s About Your Fans• Ask some open ended questions

• Offer exclusive coupons or specials • Allow your fans to post comments + photos

• Make it fun!


Analyze

http://www.facebook.com/insights/

http://www.facebook.com/insights/


Good Resources 15 Learnings from the Top 50 brands in facebook Slideshare.net

Social Media Examiner.com

Social Media Today.com


How to Set-Up a Facebook Page

For Your Business

@7wavesCathy

Presented by Cathy RodgersSeven Waves Marketing

Set up a Facebook Page for your Business Savannah Chamber Expo 2010

Business

Transcript of Set up a Facebook Page for your Business Savannah Chamber Expo 2010